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Author name: Evan

BMW Taking Over ALPINA’s Social Media Accounts On December 31

The BMW Group acquired the rights to the ALPINA brand in March 2022. However, it has been business as usual since the transaction because the pre-existing agreement doesn’t end until December 31, 2025. With that deadline quickly approaching, it’s no surprise we’re starting to learn what comes next. ALPINA Automobiles will hand over control of […]

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Audi’s New AUDI Brand For China Reveals BMW iX Rival

BMW, Mercedes, and Audi have been catering to the Chinese market with dedicated products for decades. Typically, these vehicles have longer wheelbases because local customers prefer the extra rear legroom compared to the regular models sold worldwide. In many cases, they also feature nicer interiors with better materials and equipment. Recently, Audi went a step

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BMW Warns Europe Is Losing the Hydrogen Race

BMW Group CEO Oliver Zipse is sharpening his warning that Europe—and Germany in particular—is falling behind in the global race to industrialize hydrogen technologies. Speaking at the Automobilwoche Kongress in November, he emphasized, according to Automotive News, that the biggest investments in next-generation drivetrains are now happening in Asia and the United States, not in

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BMW’s Secret “Bigfoot” Prototype Shaped the i3’s Radical Design

BMW’s most unconventional ideas seldom appear out of thin air. They often begin as even stranger experiments hidden deep within the brand’s design archives. Long before the i3 became BMW’s quirky, eco-forward statement piece, the company was already wrestling with bold questions surrounding urban mobility and renewable materials. One early design study, dubbed “Bigfoot,” pushed

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