Author name: Evan

BMW is one of the biggest premium automotive groups in the world, with 2.45 million sales, $166 billion (€142.4 billion) in revenue, and $26 billion in brand equity. Moreover, it invests $10 billion annually on research and development (R&D), with tech hubs in Silicon Valley, Shanghai, Singapore, and Tokyo. However, all this does not mean […]

It’s been a busy week at the BMW M Test Center in Nürburg. Not only have car paparazzi spotted the electric M3 charging its battery, but they’ve also caught a glimpse of the first-ever iX5. Technically, there’s already an iX5, but you can’t buy it, since it’s part of a hydrogen test fleet of prototypes.

We’re certainly living in an interesting timeline. BMW now has two full-fledged M cars with plug-in hybrid setups and is working on another that will ditch the combustion engine altogether. Even though the regular i3 “NA0” electric sedan hasn’t been revealed yet, its M sibling has become a familiar sight at the Nürburgring. New spy

BMW has long been celebrated for building machines that engage the driver. But just as impressive as what’s under the hood is what’s inside the cabin. Across decades and model lines, BMW interiors have blended craftsmanship, innovation, and a sense of occasion that few automakers can match. From minimalist, driver-focused layouts to sumptuous luxury lounges,

The partnership between BMW and Real Madrid continues to grow stronger. This week, players from the first team received their new BMW vehicles for the 2024/25 season during a handover event held at the club’s Valdebebas training complex. The collaboration, which began in July 2022, has become one of the most visible alliances in European

Underneath it’s stylish and slicked-back looks, the BMW X2 is identical to the more traditionally-shaped BMW X1. So, it stands to reason that the model usually receives the same updates and upgrades year to year. After adding heated seats and a 5G hotspot to the list of standard equipment last year, BMW’s adding even more

There’s rare, and then there’s the M3 GTR Strassenversion. For years, we believed BMW built 10 of these at €250,000 apiece. In truth, the only E46 3 Series ever fitted with a V8 from the factory is even rarer than that. Indeed, just three are out there, and BMW owns them all. One of those

Scroll through the comments under almost any BMW post about an electric model — especially something Neue Klasse like the upcoming iX3 — and you’ll see a familiar chorus: “BMW should stop making EVs.” “Stay true to your roots.” “We want gasoline cars.” “No one cares about electric vehicles.” “Keep BMW M brand pure.” I

BMW’s next chapter may be electric, but it’s not exclusively electric. As the Neue Klasse family of cars prepares to redefine the brand’s EV lineup, the Bavarians are keeping a wide powertrain portfolio alive — from gasoline and hybrid to hydrogen. And the numbers show it’s working. In a recent discussion with Motor1, BMW’s Head

MINI and British designer Paul Smith are joining forces again. Their latest collaboration, the MINI Paul Smith Edition, will make its world debut on October 29 at the Tokyo Mobility Show. The reveal marks a new chapter in the creative relationships between the famed design and the British marque.  The partnership between MINI and Paul