Author name: Evan

BMW decisively outpaced Audi in the United States during the first quarter of 2026, underscoring a widening performance gap between the German rivals. While BMW continued to build on its momentum across both internal combustion and electrified models, Audi struggled to maintain volume — or even build interest. Especially in its electric lineup. In fact, […]

Article Summary The BMW X1 and iX1 combined for 4,620 registrations in March and 10,618 for Q1 — the only BMW model to cross five figures this quarter. The new iX3, on sale for just over three weeks in March, already came within ~350 units of the iX1 in EV sales, with full-month figures still

Article Summary The render previews a Neue Klasse-based M3 ZA0 with aggressive M-specific bodywork including a hood power dome and large front air intakes. BMW has confirmed four electric motors for the M3 ZA0, with front motors that can disengage for a rear-wheel-drive mode echoing the gas M3. Expected output exceeds 800 hp, which would

Article Summary Freude am Fahren translates to “Sheer Driving Pleasure” — BMW’s way of saying the brand is about how a car feels, not just what it does. The slogan first appeared in 1965, became the official global standard in 1972, and translated differently by market — the U.S. got “The Ultimate Driving Machine” instead.

Article Summary Spring efficiency hits 3.2 mi/kWh, bringing real-world range back in line with BMW’s EPA estimate of 290–312 miles. The air suspension and near-silent cabin make the iX the top EV SUV for road trips — a family of four with five days of luggage had zero complaints. A loaded iX xDrive45 at $65–$70K

Fifteen years ago, BMW did something unusual: it built a car that felt deliberately out of step with its own trajectory. The BMW 1 Series M Coupe — better known simply as the 1M — arrived in 2011 as a compact, aggressive, and unapologetically analog driver’s car at a time when the brand was trending

Article Summary BMW sold 84,231 vehicles in Q1 2026, beating Mercedes-Benz’s 78,500 by over 14,000 units when vans are excluded. BMW’s light truck and SUV sales rose 9.5%, but electrified vehicle sales collapsed 50% year-over-year to just 9,856 units. Mercedes leaned almost entirely on the GLC, GLE, and GLS for 61% of its passenger car

Article Summary Our sources confirm no range extender X5 has been approved for China or any other market, contradicting recent insider reports about the G78 iX5 L. BMW R&D chief Joachim Post says Neue Klasse EVs — with 800+ km range and 400-kW charging — make a range extender unnecessary for now. BMW is watching

The Ultimate Driving Machine. Arguably BMW’s most famous marketing campaign, those four words have come to represent many different things for the brand. While the words have stayed the same, the cars couldn’t be more different. After all, in the strictest of terms, there isn’t much consistency between BMW’s 1975 offerings and what you see

BMW’s next-generation X6 will allegedly arrive with seven distinct variants — including an all-electric iX6 — according to information shared by ynguldyn, a well-known BMW insider with a consistent track record ahead of official announcements. BMW has not confirmed any of the details below. Codenamed G66 and built at BMW’s Spartanburg plant, the new X6 is