Author name: Horatiu Boeriu

ADVERTISEMENT BMW’s electrification plans will also include entry-level models, according to BMW CEO Oliver Zipse. Speaking at an event hosted by Bosch, Zipse stated: “We are not leaving the lower market segment. Even if you consider yourself a premium manufacturer, it is wrong to leave the lower market segment – that will be the core […]

Over 1,900 employees are working in the heart of Lisbon on BMW’s latest and greatest digital and infotainment systems. “Our technology works” is the the tech office’s motto, a joint venture between Portuguese company Critical Software and BMW Group. Critical TechWorks was born in 2018 with BMW holding a 51 percent stage. At launch, the

ADVERTISEMENT BMW’s most expensive car ever made is in its final testing stages. According to sources, the BMW 3.0 CSL is due out this month, but unfortunately it will only get 50 owners around the world. The reimagined 3.0 CSL was just seen in Germany still wearing the funky camouflage that BMW teased months ago.

It was six months ago when I landed behind the wheel of a BMW i7 prototype. The test car was on its final testing legs before being unleashed into the world. Since, I’ve spent countless times with the new 7 Series, from inside out. But last month, a new opportunity to test the i7 came

ADVERTISEMENT BMW CFO Dr. Nicolas Peter announced today at the end of the Q3 2022 quarterly report that BMW will unveil a new Vision Car at the upcoming CES 2023. “The next highlight on our way to the Neue Klasse will follow in January 2023. At the CES in Las Vegas, we will be presenting

BMW’s Designworks is celebrating this month its 50th birthday. With locations in Los Angeles, Munich and Shanghai and clients from various industries, Designworks played an important role in the BMW’s history. It was here where a series of BMW crossovers were designed, along with concept cars like the GINA Light Visionary. From Cars To Airplane

The new BMW X7 M60i is the most powerful, most expensive and most luxurious SUV BMW offers today. A few months ago, the BMW X7 M60i received a major design facelift, both inside and outside. Additionally, the 2023 BMW X7 M60i now comes with an engine made by the BMW M Division. So while it’s

The stunning Brooklyn Grey color is slowly making its way across multiple BMW models. The beautiful shade of grey was reintroduced in 2021 as one of the standard colors of the BMW M3 and M4, and then on the 3 Series Facelift. But this year, it also landed in the color palette of the BMW

One of the BMW 7 Series models introduced at the International Media Launch of the luxury limousine was an i7 xDrive60. But not just any i7: this one was painted in the Frozen Deep Grey color from BMW Individual. We’ve seen the color before since it seems to be the one of the launch colors

After seeing the BMW XM behind closed doors back in May at Villa d’Este, it was now time to finally put the power SUV on camera. While in Palm Springs testing the new BMW 7 Series and i7, BMW also opened the doors for us to a studio with the 650 horsepower XM. So we