How the BMW 1500 Saved the Brand — 65 Years of the Neue Klasse Legacy
In 1961 at the Frankfurt Motor Show, BMW’s legacy changed forever. It was here that the brand debuted the first of its “Neue Klasse” — German for New Class — cars. Of course, at the time it was just referred to as the BMW 1500. The “New Class” moniker wouldn’t crop up in BMW’s advertising […]
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