Industry

My job gives me the unique opportunity to spend time with BMW executives — both from BMW AG and BMW M. It’s a privilege not only because I get to speak with some of the smartest and most creative people I’ve ever met, but because I can approach them from two perspectives: journalist and customer. […]

In This Article I’ve driven dozens of new BMWs over the past few years, but few have surprised me like the 2026 BMW iX M70. On paper, it’s the same electric SUV we’ve known since 2021—only faster, quieter, and more refined after its mid-cycle refresh. Most people judge a car by the numbers: horsepower, charging

It’s only been a few days since Real Madrid’s football players took delivery of their new BMWs, and now the basketball team is following suit. All vehicles are at least partially electrified, with most being full EVs and a handful of plug-in hybrids. Since the luxury brand is pushing electrification, players weren’t allowed to choose

Back in 2021, Biogena purchased 82 MINI Cooper SE electric hatchbacks as company cars to help decarbonize its fleet. The company is now doubling down on EVs by ordering the largest fleet of zero-emission MINIs in Austria. No fewer than 126 vehicles without combustion engines will be delivered by the first quarter of 2026. These

Every so often, BMW builds a car that gets everything right — the proportions, the powertrain, the everyday usability — and yet, the market just shrugs. The BMW 328d Sports Wagon was one of those cars. It wasn’t loud, flashy, or overpowered. It was just quietly brilliant — efficient, well-balanced, and genuinely enjoyable to drive.

As it turns out, the M2 Drift Competition hooned by Elias Hountondji of the Red Bull Driftbrothers isn’t the only action-packed video BMW released this week. While the drift-happy coupe was filmed inside the Munich factory in Germany, the super sedan took to the BMW Performance Center in Greer, South Carolina. The G90 faced an

Ahead of a mid-lifecycle refresh (LCI) next year, the 2026 BMW 7 Series plays it safe. No major changes accompany the model this year, making it more or less the same car that debuted three years ago. With the addition, of course, of a plug-in hybrid model that arrived one model year after initial launch.

BMW Canada loves a throwback as much as we do. After launching an E34-inspired 540i xDrive Legacy Edition a few months ago, it’s now introducing a nostalgia-infused 3 Series. The “50 Jahre Edition” marks half a century since the original 3er debuted. It starts off as an M340i xDrive and stands out with six special

In the words of Bob Marley, “the times they are a-changin.” Earlier this week, a prototype of the electric X3 M was spotted testing in Munich. Now, another full-fledged M car without a combustion engine has been caught on camera. Pictured below, the “ZA0” super sedan was seen in Nürburg at the M division’s test

Ever since the original Phantom debuted in 1925, it has been regarded as the definitive flagship luxury sedan. A century and eight generations later, Rolls-Royce is marking the milestone with an even more opulent edition. The Centenary Private Collection adds gold accents inside and out, making an already lavish car even more extravagant. For starters,