Industry

Tracing Patek Philippe’s journey, the brand exemplifies Swiss watchmaking with its exquisite, rare timepieces since 1839. Patek Philippe has long stood as a pioneer in the luxury watch world, evolving into one of the most influential and significant Swiss watchmakers in history. With its groundbreaking innovations and exquisite craftsmanship, Patek Philippe has continuously set the […]

Quick links for test: BMW’s tagline, The Ultimate Driving Machine, has been around for decades. But in the EV era, where sound, torque, and even steering feel are redefined by software, what does that mantra really mean? Mihiar Ayoubi, Senior Vice President Driving Experience, has been with BMW for three decades. He has lived through

As Apple rolls out its next-generation CarPlay Ultra, many automakers are rushing to integrate it across their lineups. BMW, however, is taking a different stance. At least part of the reason might come down to the fact that, apparently, the brand just isn’t impressed. In words to the press, Stephan Durach, BMW Senior Vice President

We’re no strangers to BMW-branded perfumes, but an M-branded bottle is a pleasant surprise. In fact, there are three distinct fragrances, each celebrating different eras of the “world’s most powerful letter.” Created by perfumers Frank Voelkl and Alexandra Monet, these scents mark two key moments in the M division’s history while also highlighting a modern-day

It makes perfect sense for BMW to kick-start the Neue Klasse campaign with the 2026 iX3. It’s a highly lucrative segment for the brand, so it’s only logical to begin where there’s a strong customer base. Come 2026, Munich will double down with an i3 for those who still prefer sedans over crossovers. Subsequent NK

There is a new long-roof performance car coming to America, and it is not a crossover or an SUV.  For those who thought the era of high-performance luxury wagons was over, AMG is making the case that there is still room for one done right. This is the 2026 Mercedes-AMG E 53 HYBRID Wagon, set

Seemingly out of nowhere, rumors surfaced last month about a potential tie-up between BMW and Mercedes. Reports from Germany’s Manager Magazin and the UK’s Autocar suggested the two luxury giants were exploring an unlikely partnership, with Stuttgart allegedly set to source four-cylinder gasoline engines from Munich. However, Mercedes is now flat-out denying the story. Speaking

BMW chose one of Munich’s most prestigious backdrops to showcase its first Neue Klasse production model. Max-Joseph Platz, home to the Bavarian State Opera, was transformed into an open-air stage where the new 2026 BMW iX3 50 xDrive took center stage. The installation, part of BMW’s “Open Space,” was designed with some help from Designworks

When the BMW iX3 reaches German customers in March 2026, it won’t just be another electric SUV hitting the market. It will be the first car to launch with a new energy solution developed by BMW and E.ON: a commercial vehicle-to-grid (V2G) system for private households. At the center of it is bidirectional charging. Using

The iX3’s rollout was the perfect opportunity for BMW Welt to supercharge its facilities for BMW, MINI, and Rolls-Royce drivers. These so-called “charging trees” are a collaborative effort with the Designworks subsidiary to make the charging experience more stylish. The High-Power Charging Park is now operational and features eight ultra-fast charging stations to recharge the