Industry

The battle for the electric luxury SUV crown just got serious. BMW and Mercedes-Benz have unveiled their most important EVs yet—the all-new BMW iX3 and Mercedes-Benz GLC EV. Both promise big range, lightning-fast charging, and the kind of performance German automakers are known for. But with Tesla and Chinese brands raising the bar, which of […]

It seems everywhere you look on the internet today, someone is mourning the loss of physical controls and buttons in their new vehicles. Most end up getting replaced by digital controls. But there’s one button that’s not going anywhere: the physical volume dial. In talks with Stephan Durach, Senior Vice President UI/UX Development at BMW,

How big a deal is Neue Klasse, anyway? We’ve been discussing it at length, emphasizing how it marks a pivotal moment in the company’s history. It is, after all, the largest investment BMW has ever made, at over €10 billion. It represents an unprecedented sum already poured into safeguarding the company’s future in an increasingly

Even if you’re not a fan of BMW’s design, Neue Klasse or what came before, you have to give credit where it’s due. There’s significant variety across the model lines. Sure, the 1 Series and 2 Series Gran Coupe look nearly identical, but that’s because they’re essentially the same car: one with a hatch, the

It’s been precisely six years since BMW made a splash at the IAA show in Frankfurt with the Concept 4. It not only previewed the second-generation 4 Series, but also signaled the company’s desire to supersize its grille. Vertical kidneys were nothing new. They had been around for decades, originally debuting on the 303 midsize

If you’re a JDM fan, you’ll be happy to find out that Nissan is taking enthusiasts back to the 1990s with the reveal of the 2026 Nissan Z Heritage Edition. Shown at the 38th annual ZCON in Nashville, Tennessee, this special package honors the fourth-generation 300ZX (Z32) while adding modern touches that fit today’s sports

We recently had the chance to sample the standard version of the 2026 Aston Martin Vanquish Volante, and that car set a very high bar for what an open-air Aston should be. The 5.2-liter twin-turbo V12 was explosive when pushed, yet refined enough to make long-distance driving surprisingly approachable, reminding us that Aston Martin hasn’t

Apple CarPlay has been championed as an essential feature for many modern car buyers. A must-have that shapes purchasing decisions and sparks fierce debate online. But according to BMW’s data, the reality looks very different. Stephan Durach, the brand’s Senior Vice President of UI/UX Development, is challenging what he calls the “CarPlay myth,” arguing that

Not everything at BMW’s booth in Munich this week is about the iX3 at the IAA Mobility Show. And that’s a good thing—because while the all-electric SUV has dominated the headlines, some fans are eager for a change of pace. BMW delivered with something far more eye-catching than a family crossover: a brand-new M5 Touring.

Screens have quickly become the centerpiece of modern car interiors. As automakers race to add more digital real estate, the conversation is shifting from what’s possible to what’s practical — and, where the line should be drawn between convenience and distraction. For BMW, the next frontier may not be about bigger or brighter displays, but