15 cars with the worst dealer markups, up to $17,000 over MSRP

The
Jeep Wrangler Rubicon.
Jeep

Buying a car has always been a big purchase, but it’s become especially hard on the wallet during the pandemic.
Dealers are asking thousands above MSRP for popular models from Ford, Jeep, and others.
Car-shopping site iSeeCars identified the 15 models with the worst dealer markups.

Almost three years into the global pandemic, some impacts of the virus are still raging, including extraordinarily high prices for new cars.

Jeep dealership in New York City — Jeep Wranglers are displayed at a Manhattan dealership.
Spencer Platt/Getty Images

On average, dealers are asking 10% above MSRP for new vehicles, according to a recent study by the car-shopping website iSeeCars. Compare that to pre-pandemic times, when salespeople would hand out aggressive discounts to move cars off of their lots.

Used car lot with muscle cars — View of a used car dealership in Ridgewood, Queens New York on January 19, 2022.
Pablo Monsalve/VIEWpress/Getty Images

Source: iSeeCars

But that’s not the worst of it. The analysis found that some of the most popular cars are being listed for up to 24% over suggested sticker price.

[EMBARGO 6/8/2021 6 AM ET DNP] 2022 Ford Maverick — 2022 Ford Maverick.
Ford

That means if you want a hot model like a Jeep Wrangler,
Porsche Cayenne, or
Ford Bronco, you’ll need to shell out thousands — sometimes almost $17,000 — more than those brands think their cars are worth.

The Ford Bronco in a lake. — The new Ford Bronco.
Alanis King

Parts shortages have stunted vehicle production worldwide, leaving US dealers with millions fewer cars to sell.

Jeep Gladiator pickup trucks at a dealership.
David Zalubowski/AP

According to the basic laws of supply and demand, they’re now able to charge top dollar for the vehicles they have in stock. And buyers are paying up.