Scuderia Ferrari embraces its big change with a new look for Miami.
The prestige, intensity, and rivalry of the historic and exclusive Formula 1 racing series are setting the sunny city of Miami, Florida abuzz with excitement. Along with the Miami Grand Prix taking place this weekend, Ferrari is proudly debuting its title sponsorship with HP on the track for the first time. As such, a special livery of the Ferrari SF-24 Formula 1 race car will be displayed for the race.
Its colors serve multiple purposes: referencing iconic moments in Ferrari’s history, echoing the new partnership with HP, and blending in with the iconic tropical look and feel of Miami. Azzurro La Plata and Azzurro Dino, two historic Ferrari colors from decades past, are reintroducing themselves on the new Ferrari F1 livery for the 2024 Miami Grand Prix.
While red has become Ferrari’s predominant color today, these two beautiful shades of blue were important through much of Ferrari’s racing history, being featured on cars, racing suits, and even crew uniforms. In addition, Scuderia Ferrari’s drivers: Carlos Sainz and Charles Leclerc, will drive Ferrari 296 GTS cars in those colors, with special Ferrari Style minaudière clutch bags made in the shape of the 296 GTS in the colors as well.
Ferrari’s various lifestyle initiatives are celebrating the new livery and partnership, with a new Puma collection revealed around it, limited-edition Ray-Ban x Scuderia Ferrari Meta glasses, and more. With the sunny, coastal scenery of Miami as a backdrop, Scuderia Ferrari adds a splash of color to its livery and celebrates a milestone moment in Ferrari’s F1 history.
Image Source: Ferrari