Pagani brings its artisan approach to innovation to CES.
The tech world is buzzing with excitement as the 2026 CES in Las Vegas is kicking off the year. At the show, firms from across the globe are showcasing incredible cutting-edge developments and milestone achievements that have the potential to define the future of industry. However, one somewhat unexpected name with a presence at this year’s CES: Pagani.
While Pagani is, of course, known for bold innovation, it is known especially for mixing its futurism with traditional, artisan craftsmanship, like combining pioneering uses for carbon fiber with exterior leather straps on the bodies of its supercars, or offering automatic and manual transmission options for its latest hypercar model, the Utopia, while remaining committed to preserving V12 powertrains.
At this year’s CES, the stunning Pagani Utopia is on display, showcased as a rolling laboratory that has served on a fleet of test vehicles doing some of the most critical work to push Pagani’s approach to performance, engineering, luxury, and general automotive excellence. In addition, Pagani’s collaboration with STMicroelectronics and osdyne is a highlight of the 2026 CES, helping further optimize electronic architecture in cars.
Called the “Automotive Gateway,” Pagani’s carbon fiber expertise is showcased in a special carbon fiber case. Bringing together the highest echelons of technology and elite automotive luxury craftsmanship, Pagani’s philosophy of combining art and science is on proud display at the 2026 CES.
Image Source: Automobili Pagani