{"id":13278,"date":"2021-11-10T12:31:21","date_gmt":"2021-11-10T17:31:21","guid":{"rendered":"https:\/\/autosector.com\/auto\/?p=13278"},"modified":"2021-11-10T12:31:21","modified_gmt":"2021-11-10T17:31:21","slug":"bmw-ceo-takes-shot-tesla","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=13278","title":{"rendered":"BMW CEO Takes Shot at Tesla&#8217;s Quality and &#8220;Premium&#8221; Status"},"content":{"rendered":"<p>BMW and Tesla aren\u2019t exactly buddy companies and they don\u2019t let their rivalry go unnoticed. Tesla\u2019s Elon Musk always takes shots at BMW\u2019s performance models whenever <a href=\"https:\/\/www.bmwblog.com\/2021\/11\/10\/tesla-closing-in-bmw-luxury-car-sales-us\/\">Tesla<\/a> launches a new one of its own and BMW\u2019s brass are always taking their own shots at Tesla. Just recently, BMW CEO Oliver Zipse decided to fire off yet another shot at the Silicon Valley-based brand.<\/p>\n<p>During a recent conference call with German publication <em>Handelsblatt<\/em>, the topic of Tesla came up and Zipse implied that the Californian-based brand doesn\u2019t compete with BMW in the premium space.<\/p>\n<p>\u201cWhere we differ is our standard on quality and reliability,\u201d Zipse told <em>Handelsblatt<\/em>. \u201cWe have different aspirations on customer satisfaction.\u201d<\/p>\n<figure id=\"attachment_380160\" aria-describedby=\"caption-attachment-380160\" class=\"wp-caption alignnone\"><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2020\/07\/BMW-iX3-vs-Tesla-Model-Y-1.jpg\"><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-380160\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2020\/07\/BMW-iX3-vs-Tesla-Model-Y-1-830x467.jpg\" alt=\"BMW iX3 vs Tesla Model Y 1 830x467\" width=\"830\" height=\"467\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2020\/07\/BMW-iX3-vs-Tesla-Model-Y-1-830x467.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2020\/07\/BMW-iX3-vs-Tesla-Model-Y-1-1820x1024.jpg 1820w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2020\/07\/BMW-iX3-vs-Tesla-Model-Y-1-768x432.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2020\/07\/BMW-iX3-vs-Tesla-Model-Y-1-1536x864.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2020\/07\/BMW-iX3-vs-Tesla-Model-Y-1.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\" title=\"image of BMW iX3 vs Tesla Model Y 1 830x467\"\/><\/noscript><img decoding=\"async\" class=\"lazyload size-medium wp-image-380160\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20467%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2020\/07\/BMW-iX3-vs-Tesla-Model-Y-1-830x467.jpg\" alt=\"BMW iX3 vs Tesla Model Y 1 830x467\" width=\"830\" height=\"467\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2020\/07\/BMW-iX3-vs-Tesla-Model-Y-1-830x467.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2020\/07\/BMW-iX3-vs-Tesla-Model-Y-1-1820x1024.jpg 1820w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2020\/07\/BMW-iX3-vs-Tesla-Model-Y-1-768x432.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2020\/07\/BMW-iX3-vs-Tesla-Model-Y-1-1536x864.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2020\/07\/BMW-iX3-vs-Tesla-Model-Y-1.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\" title=\"image of BMW iX3 vs Tesla Model Y 1 830x467\"\/><\/a><figcaption id=\"caption-attachment-380160\" class=\"wp-caption-text\">Courtesy of Tesla, Inc.<\/figcaption><\/figure>\n<p>This isn\u2019t a new sentiment from German automakers, nor is it unfounded. Since Tesla\u2019s debut Model S, the brand has been well regarded for its powertrain tech but heavily criticized for its quality, reliability, and dependability. Not only do almost all Tesla vehicles have quality issues but customers often have to either wait extended periods of time for repairs or struggle to find parts. Whereas brands like BMW, Mercedes-Benz, Audi, Volkswagen, Volvo, <a href=\"https:\/\/www.bmwblog.com\/2021\/11\/04\/video-bmw-m5-cs-vs-cadillac-ct5-v-blackwing-vs-tesla-model-s-plaid\/\">Cadillac<\/a>, and Lexus all not only offer superior reliability but far better customer service.<\/p>\n<p>Of course, BMW can\u2019t hold a candle to Tesla\u2019s sales volume, which is likely due to its models\u2019 superior range and vastly superior charging network. However, Zipse still doesn\u2019t see Tesla as a major player in the premium segment.<\/p>\n<p>\u201cTesla isn\u2019t quite part of the premium segment,\u201d he said. \u201cThey are growing very strongly via price reductions. We would not do that since you have got to last the distance.\u201d<\/p>\n<figure id=\"attachment_410662\" aria-describedby=\"caption-attachment-410662\" class=\"wp-caption alignnone\"><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/09\/bmw_ix_xdrive50_sophisto_grey_83.jpg\"><noscript><img decoding=\"async\" class=\"size-medium wp-image-410662\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/09\/bmw_ix_xdrive50_sophisto_grey_83-830x553.jpg\" alt=\"bmw ix xdrive50 sophisto grey 83 830x553\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/09\/bmw_ix_xdrive50_sophisto_grey_83-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/09\/bmw_ix_xdrive50_sophisto_grey_83-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/09\/bmw_ix_xdrive50_sophisto_grey_83-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/09\/bmw_ix_xdrive50_sophisto_grey_83-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/09\/bmw_ix_xdrive50_sophisto_grey_83.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\" title=\"image of bmw ix xdrive50 sophisto grey 83 830x553\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload size-medium wp-image-410662\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/09\/bmw_ix_xdrive50_sophisto_grey_83-830x553.jpg\" alt=\"bmw ix xdrive50 sophisto grey 83 830x553\" width=\"830\" height=\"553\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/09\/bmw_ix_xdrive50_sophisto_grey_83-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/09\/bmw_ix_xdrive50_sophisto_grey_83-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/09\/bmw_ix_xdrive50_sophisto_grey_83-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/09\/bmw_ix_xdrive50_sophisto_grey_83-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/09\/bmw_ix_xdrive50_sophisto_grey_83.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\" title=\"image of bmw ix xdrive50 sophisto grey 83 830x553\"\/><\/a><figcaption id=\"caption-attachment-410662\" class=\"wp-caption-text\">BMW iX<\/figcaption><\/figure>\n<p>While Zipse isn\u2019t exactly wrong, it\u2019s likely unwise to dismiss Tesla altogether. Forget the \u201cpremium\u201d aspect of competition for a moment, as most Tesla customers care very little about BMW\u2019s traditional \u201cpremium\u201d standards. What Tesla customers want is a great electric car, first and foremost, and Tesla provides that, along with the best charging infrastructure in the business. So as snooty as BMW wants to be about quality, luxury, and customer service, Tesla is still crushing BMW\u2019s electric efforts.<\/p>\n<p>BMW is certainly gaining more market share in the EV segment but Tesla still dominates. However, BMW can absolutely gain some ground with the newly launched i4 and iX. Both cars are not only all-new electric vehicles but they\u2019re designed and priced to attract traditional BMW customers. And while BMW doesn\u2019t have the electric sales figures of Tesla, it sells more 3 Series\u2019 in five minutes than Tesla sells vehicles all year (obvious hyperbole, chill out, Tesla stans). If BMW can bring some of those gas-engine customers over to its electric vehicles, its EV sales will drastically increase.<\/p>\n<p>[Source: <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-11-10\/bmw-ceo-takes-another-swipe-at-tesla-this-time-on-quality\">Bloomberg<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BMW and Tesla aren\u2019t exactly buddy companies and they don\u2019t let their rivalry go unnoticed. Tesla\u2019s Elon Musk always takes shots at BMW\u2019s performance models whenever Tesla launches a new one of its own and BMW\u2019s brass are always taking their own shots at Tesla. Just recently, BMW CEO Oliver Zipse decided to fire off [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-13278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/13278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13278"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/13278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13278"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}