{"id":13304,"date":"2021-11-11T09:02:21","date_gmt":"2021-11-11T14:02:21","guid":{"rendered":"https:\/\/autosector.com\/auto\/?p=13304"},"modified":"2021-11-11T09:02:21","modified_gmt":"2021-11-11T14:02:21","slug":"bmw-most-desirable-car-brand-study","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=13304","title":{"rendered":"BMW remains most desirable luxury car brand in Kelley Blue Book report"},"content":{"rendered":"

Tesla may be closing in on BMW in the luxury car sales race in the United States<\/a>, but a new study shows Lexus is picking up steam for the most-shopped luxury brand. At least that\u2019s according to the Q3 2021 study conducted by Cox subsidiary Kelley Blue Book, a study that BMW has dominated for no fewer than 13 quarters in a row.<\/p>\n

The German premium brand still retains its top spot, but barely. Of all customers shopping in the luxury car segment, the number of people who considered buying a BMW dropped from 23% in Q2 2021 to 19% this past quarter. For the sake of comparison, the Bavarians were at 22% in the third quarter of last year.<\/p>\n

Meanwhile, Toyota\u2019s premium division is consistent among the preferences of luxury car buyers as the percentage in Q3 2021 remained unchanged compared to the previous quarter, at 19%. If you\u2019re wondering how the analysis is made, Cox explains the \u201cKelley Blue Book Brand Watch report is a consumer perception survey that also weaves in consumer shopping behavior to determine how a brand or model stacks up with its segment competitors in a dozen factors key to a consumers\u2019 buying decision.\u201d<\/p>\n