{"id":13602,"date":"2021-11-17T05:29:45","date_gmt":"2021-11-17T10:29:45","guid":{"rendered":"https:\/\/autosector.com\/auto\/?p=13602"},"modified":"2021-11-17T05:29:45","modified_gmt":"2021-11-17T10:29:45","slug":"bmw-offer-fewer-customization-options","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=13602","title":{"rendered":"BMW to offer fewer customization options as cost-cutting measure"},"content":{"rendered":"<p><meta itemscope=\"\" itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"https:\/\/www.bmwblog.com\/2021\/11\/17\/bmw-offer-fewer-customization-options\/\"\/><\/p>\n<div class=\"photomain-article\"> <picture class=\"attachment-full size-full wp-post-image sp-no-webp\"><source data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89.webp 1620w,https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89-830x553.webp 830w,https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89-1536x1024.webp 1536w,https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89-768x512.webp 768w,https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89-300x200.webp 300w\" sizes=\"(max-width: 1620px) 100vw, 1620px\" type=\"image\/webp\"><source data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89.jpg 1620w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89-300x200.jpg 300w\" sizes=\"(max-width: 1620px) 100vw, 1620px\" type=\"image\/jpeg\"><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89.jpg\" class=\"attachment-full size-full wp-post-image sp-no-webp\" alt=\"BMW M3 BMW M4 Individual Colors 34 of 89\" height=\"1080\" width=\"1620\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89.jpg 1620w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89-300x200.jpg 300w\" sizes=\"(max-width: 1620px) 100vw, 1620px\" title=\"image of BMW M3 BMW M4 Individual Colors 34 of 89\"\/><\/noscript><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%201620%201080%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89.jpg\" class=\"lazyload attachment-full size-full wp-post-image sp-no-webp\" alt=\"BMW M3 BMW M4 Individual Colors 34 of 89\" height=\"1080\" width=\"1620\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89.jpg 1620w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-34-of-89-300x200.jpg 300w\" data-sizes=\"(max-width: 1620px) 100vw, 1620px\" title=\"image of BMW M3 BMW M4 Individual Colors 34 of 89\"\/><\/source><\/source><\/picture><\/div>\n<div class=\"post-content\" itemprop=\"description\" readability=\"62.794908062235\">\n<p>One of the main perks when buying from a luxury car brand is the wide array of customization options available at the customer\u2019s disposal. From the color of the brake caliper or upholstery stitching to the plastic or carbon fiber engine cover, the possibilities are virtually endless in the upper segment of the market. BMW is a prime example as it provides an extended list of options, not just for its most expensive models but also for the lesser ones. After all, you can now get a <a href=\"https:\/\/www.bmwblog.com\/2021\/08\/19\/bmw-1-series-and-bmw-2-series-gran-coupe-individual-colors\/\">1 Series hatchback or a 2 Series Gran Coupe with an Individual color<\/a>.<\/p>\n<p>However, that won\u2019t be the case much longer as the German premium brand will cut down on the number of available personalization options as a measure to cut costs and use the money elsewhere. Specifically, funding its ambitious electric agenda. In an interview with <em>Financial Times<\/em> held in Frankfurt, chief financial officer Nicolas Peter admitted that \u201ccertain combinations make no sense at all, and are never chosen.\u201d<\/p>\n<p><picture class=\"alignnone size-medium wp-image-400008 sp-no-webp\" title=\"image of BMW M3 BMW M4 Individual Colors 51 of 89 830x553\"><source data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89-830x553.webp 830w,https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89-1536x1024.webp 1536w,https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89-768x512.webp 768w,https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89-300x200.webp 300w,https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89.webp 1620w\" sizes=\"(max-width: 830px) 100vw, 830px\" type=\"image\/webp\"><source data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89.jpg 1620w\" sizes=\"(max-width: 830px) 100vw, 830px\" type=\"image\/jpeg\"><noscript><img decoding=\"async\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89-830x553.jpg\" class=\"alignnone size-medium wp-image-400008 sp-no-webp\" title=\"image of BMW M3 BMW M4 Individual Colors 51 of 89 830x553\" alt=\"BMW M3 BMW M4 Individual Colors 51 of 89 830x553\" height=\"553\" width=\"830\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89.jpg 1620w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89-830x553.jpg\" class=\"lazyload alignnone size-medium wp-image-400008 sp-no-webp\" title=\"image of BMW M3 BMW M4 Individual Colors 51 of 89 830x553\" alt=\"BMW M3 BMW M4 Individual Colors 51 of 89 830x553\" height=\"553\" width=\"830\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/04\/BMW-M3-BMW-M4-Individual-Colors-51-of-89.jpg 1620w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/source><\/source><\/picture><\/p>\n<p>Consequently, BMW is getting rid of those and will be keeping the more popular ones going forward: \u201cWe will especially reduce the number of available combinations.\u201d The company is confident that doing so won\u2019t negatively impact customer demand.<\/p>\n<p>Peter went on to say reducing the number of available alloy wheels from 10 to only 5 won\u2019t harm sales at all. He argues those who would\u2019ve wanted a specific type of body color or alloy wheel design will likely pick something else rather than head to the competition.<\/p>\n<p>Online sales portals will serve as the source from where BMW will get the necessary data to figure out what stays and what goes. It won\u2019t be a drastic cut in terms of available customization choices as the target is to fall somewhere in the middle compared to other marques.<\/p>\n<p>The growing importance of <a href=\"https:\/\/www.bmwblog.com\/2021\/03\/17\/bmw-will-have-over-2-million-cars-updated-over-the-air-by-2022\/\">over-the-air updates<\/a> will allow BMW to create a new revenue stream by giving customers the possibility to acquire features even after purchasing the car. Other rival brands are doing the same, with owners spending money after taking delivery to unlock features either permanently or temporarily.<\/p>\n<p>Source: <a href=\"https:\/\/www.ft.com\/content\/ba93e0c9-ebf0-4266-9683-e817cb866c89\" target=\"_blank\" rel=\"noopener\">Financial Times<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of the main perks when buying from a luxury car brand is the wide array of customization options available at the customer\u2019s disposal. From the color of the brake caliper or upholstery stitching to the plastic or carbon fiber engine cover, the possibilities are virtually endless in the upper segment of the market. BMW [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-13602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/13602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13602"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/13602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13602"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}