{"id":13767,"date":"2021-11-20T00:03:38","date_gmt":"2021-11-20T05:03:38","guid":{"rendered":"https:\/\/autosector.com\/auto\/?p=13767"},"modified":"2021-11-20T00:03:38","modified_gmt":"2021-11-20T05:03:38","slug":"ford-maverick-opinion-nactoy-lamborgini-countach","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=13767","title":{"rendered":"2022 Ford Maverick pickup truck gets attention"},"content":{"rendered":"

People notice the 2022 Ford Maverick<\/a>. You could chalk it up to metro Detroit being a company town, but that\u2019s too easy. The Maverick<\/a>, despite its modest size, has presence.<\/p>\n

I expected the truck<\/a> to draw curiosity. Aesthetically, the Maverick\u2019s closest rival, the 2022 Hyundai Santa Cruz<\/a>, is far more eye-catching with a flashy grille and curves and creases front to back. The Maverick\u2019s squared-off truck demeanor makes it an understated attention-getter, and it does have some design flourishes, especially up front with the blocky headlights that Tetris with the grille.<\/p>\n

It\u2019s not just the looks. The sub-$20K MSRP offers real value\u00a0and is an articulation of Ford<\/a>\u2019s strategy to pivot from cars to similarly sized offerings. This is better than a Ford Focus<\/a>, and it makes sense why Ford took such a big risk revamping its lineup. And the hybrid version gets up to 42 mpg.<\/a><\/p>\n

Ford sold 4,140 Mavericks in October, outpacing the Santa Cruz<\/a>\u2019s still-healthy tally of 1,848 units<\/a>. Ford says the trucks were moving off dealer<\/a> lots in an average of five days, which is a brisk pace. The Maverick is also bringing in young buyers, with a quarter of its sales to people 18 to 35 years old.\u00a0<\/p>\n

While the sales figures are interesting, the Maverick starts about $4,000 less<\/a> than the Santa Cruz, and Ford sells more vehicles than Hyundai<\/a> in the United States, so that\u2019s just part of the equation. Ford and Hyundai will define success for their small trucks in different ways. They\u2019re both attention-getters, but the Maverick surprised me with its star power. It will be interesting to see if this segment has staying power for Ford, Hyundai and perhaps others.<\/p>\n

Other news and notes<\/h2>\n

\"\"<\/a><\/p>\n

The North American Car, Truck and Utility of the Year Award<\/strong> finalists were announced this week<\/a> at the Los Angeles Auto Show<\/a>, and the Maverick and Santa Cruz both made the cut in the truck category, where they were joined by the Rivian R1T.<\/p>\n

The Honda Civic<\/a>, Lucid Air and Volkswagen Golf GTI<\/a>\/R\u00a0 will vie for top honors in the car segment. The Ford Bronco<\/a>, Hyundai Ioniq 5 and Genesis GV70<\/a> make up the SUV field. Winners will be announced in early January. The finalists were culled from a field of 23 semifinalists. Full disclosure: I\u2019m a NACTOY juror<\/em>.\u00a0<\/p>\n

\"\"<\/a><\/p>\n

Here\u2019s an odd one: Famed designer Marcello Gandini<\/strong> is disavowing the rebirth<\/a> of the Lamborghini<\/a> Countach. Lambo<\/a> essentially restyled the Sian with a modern interpretation of the Countach\u2019s design cues. It\u2019s a limited-run piece with just 112 copies, so it\u2019s hardly a revival of the wedge-shaped demon that captured the supercar<\/a> zeitgeist from 1974-1990. Gandini penned the original, and it’s one of the many highlights in his legendary career.<\/p>\n

Still, Gandini put out a scathing statement saying he had no role in the new Countach<\/a>. Oddly, he appeared in a video<\/a> where he discusses Countach styling with Lambo\u2019s current head of design, Mikja Bokert, and a model of the new Countach is presented to Gandini.<\/p>\n

Gandini\u2019s statement says he took it as simply a model, and nothing more, and Lambo (in a statement to Top Gear<\/em><\/a>) notes that its most famous designer had no role in the current car. It\u2019s pretty harsh, all around.<\/p>\n

Greg Migliore is editor-in-chief of <\/em>Autoblog. Follow him on Twitter @gregmigliore.<\/em><\/p>\n

Maverick as a Halloween tailgate machine:<\/strong><\/p>\n

\n
\n @autoblog<\/a> <\/p>\n

Happy Halloween \ud83c\udf83 from the back of the Ford Maverick ##ford<\/a> ##fordmaverick<\/a> ##happyhalloween<\/a> ##trucksoftiktok<\/a> ##trucks<\/a><\/p>\n

\u266c original sound – Autoblog<\/a>
\n <\/section>\n<\/blockquote>\n\n","protected":false},"excerpt":{"rendered":"

People notice the 2022 Ford Maverick. You could chalk it up to metro Detroit being a company town, but that\u2019s too easy. The Maverick, despite its modest size, has presence. I expected the truck to draw curiosity. Aesthetically, the Maverick\u2019s closest rival, the 2022 Hyundai Santa Cruz, is far more eye-catching with a flashy grille […]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-13767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/13767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13767"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/13767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13767"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}