{"id":14066,"date":"2022-01-27T17:29:30","date_gmt":"2022-01-27T22:29:30","guid":{"rendered":"http:\/\/autosector.com\/?p=14066"},"modified":"2022-01-27T17:29:30","modified_gmt":"2022-01-27T22:29:30","slug":"fords-new-gaming-concept-lets-you-turn-your-mustang-mach-e-into-an-interactive-escape-room","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=14066","title":{"rendered":"Ford&#8217;s new gaming concept lets you turn your Mustang Mach-E into an interactive &#8216;escape room&#8217;"},"content":{"rendered":"<p><a href=\"https:\/\/electrek.co\/guides\/ford\/\">Ford<\/a> has developed a spy-themed concept game that allows Mustang Mach-E owners to turn their EVs into an \u201cescape room\u201d \u2013 or escape car, rather. The interactive game functions through the Mach-E\u2019s center touchscreen, using functions within the EV to guide the driver and its passenger(s) on a secret mission to deliver a package.<\/p>\n<p><span id=\"more-223127\"\/><ins class=\"adsbygoogle author_ad\" data-ad-host=\"ca-host-pub-5506057612223327\" data-ad-client=\"ca-pub-8939143170397121\" data-ad-format=\"auto\"\/>\n\t\t<\/p>\n<p>Following its first whole year of sales, the <a href=\"https:\/\/electrek.co\/guides\/ford-mach-e\/\">Mustang Mach-E<\/a> remains a popular EV around the globe. In the United States alone, the Mach-E helped <a href=\"https:\/\/electrek.co\/2022\/01\/06\/with-only-25-bolts-and-one-hummer-delivered-in-q4-gm-cedes-2-us-ev-maker-podium-space-to-ford\/\">Ford leapfrog rival automaker GM<\/a> in total EV sales in 2021 (a massive Chevy Bolt recall certainly helped as well). <\/p>\n<p>Its not just consumers who are loving the Mach-E either. Fleet startups like Gravity <a href=\"https:\/\/electrek.co\/2021\/12\/22\/ev-fleet-startup-gravity-begins-passenger-pick-ups-in-nyc-with-custom-mach-e-yellow-taxis\/\">have begun using them<\/a> as yellow taxis in New York City, and the NYPD <a href=\"https:\/\/electrek.co\/2021\/12\/30\/nypd-buys-184-ford-mustang-mach-e-approves-option-buy-250-tesla-model-3\/\">recently bought 184 of them<\/a> to use throughout its department. <\/p>\n<p>We\u2019ve had the opportunity to <a href=\"https:\/\/electrek.co\/2021\/10\/11\/mustang-mach-e-gt-first-drive-consumers-are-gonna-have-fun-in-this-ev\/\">test out the GT and GT Performance trims<\/a> of the Mustang Mach-E, and its a helluva fun EV to drive. With other iconic names seeing electrification like <a href=\"https:\/\/electrek.co\/2022\/01\/04\/ford-doubles-lightning-production-again-to-150000-units-per-year-by-2023-600k-bevs-annually-by-2024\/\">the F-150 Lightning<\/a>, Ford continues to promote EV adoption for consumers. <\/p>\n<p>For those customers already driving EVs donning the blue oval, Ford looks to educate and entertain in creative ways. One method is using the escape room concept in its Mach-E to provide a new interactive experience.<\/p>\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\">\n<div class=\"wp-block-jetpack-slideshow_container swiper-container\">\n<ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\">\n<li class=\"wp-block-jetpack-slideshow_slide swiper-slide\">\n<figure><img fetchpriority=\"high\" decoding=\"async\" title=\"Ford's new gaming concept lets you turn your Mustang Mach-E into an interactive 'escape room'\" width=\"2000\" height=\"1000\" alt=\"Mach-E escape room\" class=\"wp-block-jetpack-slideshow_image wp-image-223220\" data-id=\"223220\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-escape-room-Welcome.jpg?quality=82&amp;strip=all&amp;w=1000\" srcset=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-escape-room-Welcome.jpg 2000w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-escape-room-Welcome.jpg?resize=150,75 150w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-escape-room-Welcome.jpg?resize=300,150 300w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-escape-room-Welcome.jpg?resize=768,384 768w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-escape-room-Welcome.jpg?resize=1024,512 1024w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-escape-room-Welcome.jpg?resize=1536,768 1536w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-escape-room-Welcome.jpg?resize=350,175 350w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-escape-room-Welcome.jpg?resize=1600,800 1600w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-escape-room-Welcome.jpg?resize=290,145 290w\" sizes=\"(max-width: 2000px) 100vw, 2000px\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Source: Ford Motor Co.<\/figcaption><\/figure>\n<\/li>\n<li class=\"wp-block-jetpack-slideshow_slide swiper-slide\">\n<figure><img loading=\"lazy\" decoding=\"async\" title=\"Ford's new gaming concept lets you turn your Mustang Mach-E into an interactive 'escape room'\" loading=\"lazy\" width=\"2000\" height=\"1000\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-223222\" data-id=\"223222\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-Escape-Room-Family.jpg?quality=82&amp;strip=all\" srcset=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-Escape-Room-Family.jpg 2000w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-Escape-Room-Family.jpg?resize=150,75 150w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-Escape-Room-Family.jpg?resize=300,150 300w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-Escape-Room-Family.jpg?resize=768,384 768w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-Escape-Room-Family.jpg?resize=1024,512 1024w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-Escape-Room-Family.jpg?resize=1536,768 1536w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-Escape-Room-Family.jpg?resize=350,175 350w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-Escape-Room-Family.jpg?resize=1600,800 1600w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/01\/Mach-E-Escape-Room-Family.jpg?resize=290,145 290w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\"\/><\/figure>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2 id=\"h-ford-introduces-new-escape-room-gaming-concept-in-mach-e\">Ford introduces new escape room gaming concept in Mach-E<\/h2>\n<p>News of the new game came from <a href=\"https:\/\/newspressuk.com\/releases\/companyView\/101237?fromSearch=true\">Ford of Europe<\/a>, who developed the game concept alongside the Software Enablement &amp; Research team in Ford\u2019s Emerging Technology &amp; Innovation group and the IOT group in Palo Alto, CA. <\/p>\n<p>According to Ford, the \u201cescape room\u201d style concept was developed for the Mach-E to showcase how gaming could actually help drivers become familiar with the functionalities of their EVs. When the game is activated through either an iOS device connected via Apple Carplay or through the Mach-E display, players are given tasks prompted through the vehicle\u2019s speaker system. <\/p>\n<p>Furthermore, other components within Mach-E allow it to interact with its passengers to guide them, and vice versa. Some of the Mach-E functions that operate during the escape room game are the electric seats, hands-free tailgate, air conditioning system and headlights. <\/p>\n<p>While this initial work-in-progress game is mostly meant for fun, Ford is actually testing the potential of this sort of gaming to educate young drivers or fix bad habits of experienced drivers. Carsten Starke, technical expert interior materials &amp; customer experience, Ford Research &amp; Advanced Engineering at Ford of Europe spoke to this technology:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>This is a bit of fun that has a serious side, as it shows just what could be possible with the technology we have in cars today. Having the ability to create interaction between vehicle and driver could open up new ways to explore other possibilities in the future, like an interactive owner\u2019s manual or even driver coaching.<\/p>\n<\/blockquote>\n<p>Looking ahead, Ford sees the gaming concept as a potential glimpse into the future of multiple applications that can either entertain or educate drivers and their passengers during times in the vehicle when it\u2019s not in motion, like at charging stations. <\/p>\n<p>Ford also hinted that perhaps it may be entertaining passengers while autonomous EVs drive themselves in the future. Check out video footage of the Mach-E escape room game below:<\/p>\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"youtube-player\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/Q9m6AO-xMpY?version=3&amp;rel=0&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;fs=1&amp;hl=en-US&amp;autohide=2&amp;wmode=transparent\" allowfullscreen=\"true\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\">[embedded content]<\/iframe>\n<\/div>\n<\/figure>\n<div class=\"ad-disclaimer-container\">\n<p class=\"disclaimer-affiliate\"><em>FTC: We use income earning auto affiliate links.<\/em> <a href=\"https:\/\/electrek.co\/about\/#affiliate\">More.<\/a><\/p>\n<p><!-- post ad --><\/div>\n<hr\/>\n<p>&#13;<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/channel\/UCcOIZzJgLCyMPILY7-1Vsdg?sub_confirmation=1\">Subscribe to Electrek on YouTube for exclusive videos<\/a> and subscribe to the <a href=\"https:\/\/www.electrek.co\/guides\/electrek-podcast\">podcast<\/a>.<!-- youtube embed --><\/p>\n<div class=\"fluid-width-video-wrapper\"><iframe title=\"Recent Videos\" src=\"https:\/\/www.youtube.com\/embed\/fNr9i9QPYMQ?playlist=c7Gs7REhctg,E7DgJ6FqFmo,iRxGeLfp9C0,C_ZUztwt8_M,t0a-IkgGMM8,y5fNJvEzzNk,YbtwCUJZUqY,SR4IkKYqfgo,WtGMUAHZ0tw\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"1000\" height=\"563\">[embedded content]<\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ford has developed a spy-themed concept game that allows Mustang Mach-E owners to turn their EVs into an \u201cescape room\u201d \u2013 or escape car, rather. The interactive game functions through the Mach-E\u2019s center touchscreen, using functions within the EV to guide the driver and its passenger(s) on a secret mission to deliver a package. Following [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-14066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/14066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14066"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/14066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14066"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}