{"id":14583,"date":"2022-02-03T12:00:26","date_gmt":"2022-02-03T17:00:26","guid":{"rendered":"https:\/\/autosector.com\/?p=14583"},"modified":"2022-02-03T12:00:26","modified_gmt":"2022-02-03T17:00:26","slug":"nissan-z-ariya-super-bowl-commercial-eugene-levy","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=14583","title":{"rendered":"Nissan Z and Ariya star with Eugene Levy in Super Bowl commercial"},"content":{"rendered":"

It’s that time of year again: time for Super Bowl<\/a> commercials. And one of the first out of the gate is Nissan<\/a>. The company has chosen to show off the 2023 Nissan Z<\/a> and electric Ariya<\/a> in a star-studded ad, but it leaves us wishing for Z commercials of the past.<\/p>\n

It kicks off with Brie Larson arriving on set in a Z. Eugene Levy spots her and the car, and is impressed by the Z. Larson offers the keys for a spin, and the mild-mannered Canadian is reluctant to drive something so sporty. But he tries it, takes off, has an awkward first shift, but starts to enjoy it, and also drives past Catherine O’Hara. Later, Dave Bautista and Danai Gurira see him, and they take off after him. Suddenly, everything turns into a big-budget action flick with a long-haired Levy at the wheel. It turns out it was an action movie everyone in the commercial put together.<\/p>\n

It’s… fine. There wasn’t anything terrible, but it didn’t really seem like it took that much advantage of any of the actors’ talents from Levy’s comedy to Bautista’s and Gurira’s action experience. And it wasn’t amazing from a product standpoint either. It says the Z is exciting, and does that fine, but arguably the more important product for Nissan, the Ariya, is basically used as a generic car, rather than highlighting it as a potentially stylish and interesting electric car<\/a>.<\/p>\n