{"id":17646,"date":"2022-03-15T11:00:44","date_gmt":"2022-03-15T15:00:44","guid":{"rendered":"http:\/\/autosector.com\/?p=17646"},"modified":"2022-03-15T11:00:44","modified_gmt":"2022-03-15T15:00:44","slug":"review-bmw-i4-edrive40","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=17646","title":{"rendered":"Review: BMW i4 eDrive40 proves BMW has not lost their way"},"content":{"rendered":"

Since I\u2019m contributing to BMWBLOG, and maybe you\u2019ve read some of my submissions before<\/a>, you probably could\u2019ve guessed that I\u2019m a huge BMW enthusiast. You might not have known that I also work at a BMW store. Because of these two traits, I often find myself amidst an internal debate regarding the direction of the company.<\/p>\n

When the i4 and iX were announced<\/a>, I was begrudgingly accepting. After hearing of BMW\u2019s product roadmap for the next decade or so, I was having a bit of an identity crisis. How could the manufacturer that gave us the symphonic S85 V10<\/a>, or timeless coupes like the E46 M3<\/a>, abandon that to chase the electrification of its entire fleet? A couple of grill-refreshes later<\/a>, and I was convinced the company I loved so much was gone for good.<\/p>\n

BMW i4 and iX<\/h3>\n

Then, some of my lucky colleagues started getting seat time in the i4 and iX. Time after time, the praise ranged from \u201cpretty good\u201d to \u201cliterally the most amazing car I\u2019ve ever driven\u201d. There was bias in some of these impressions, but no one really had anything bad to say about the car. I began to get slightly optimistic.<\/p>\n

But it was only when I finally received notification that our \u201cdisplay model\u201d i4 was enroute to our store that I started to really get excited. I realized these first forays into the electric car world are incredibly important for BMW and will likely dictate the next 10-15 years of product planning. I reminded myself of my uncertainty about the newest M3 and M4 \u2013 and how after driving them, realizing that despite their looks they were fiercely capable cars that still communicated BMW DNA.<\/p>\n