{"id":18634,"date":"2022-03-28T12:04:10","date_gmt":"2022-03-28T16:04:10","guid":{"rendered":"http:\/\/autosector.com\/?p=18634"},"modified":"2022-03-28T12:04:10","modified_gmt":"2022-03-28T16:04:10","slug":"1135422_electric-vehicle-intenders-cost-convenience-higher-priorities-than-ev-owners","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=18634","title":{"rendered":"Study: Electric vehicle &#8220;intenders&#8221; rank cost, convenience as higher priorities than EV owners do"},"content":{"rendered":"<p>Consumers who are planning to purchase an electric car have different priorities than current EV owners, according to a recent <a href=\"https:\/\/pluginamerica.org\/wp-content\/uploads\/2022\/03\/2022-PIA-Survey-Report.pdf\" target=\"_blank\" rel=\"noopener\">Plug In America study<\/a> (via <a href=\"https:\/\/chargedevs.com\/newswire\/consumer-survey-drivers-very-satisfied-with-evs-but-not-with-dealership-and-public-charging-experiences\/\" target=\"_blank\" rel=\"noopener\"><em>Charged EVs<\/em><\/a>).<\/p>\n<p>Results from 8,000 United States respondents including both current EV owners and EV &#8220;intenders,&#8221; defined as those that do not currently own an EV but plan on acquiring one within the next 12 months.<\/p>\n<p>Both groups cited environmental protection as the most important factor in their purchase consideration, but a higher percentage of current EV owners gave that answer. The EV intenders were more interested in cost savings, convenience, and\u2014by a small margin\u2014style.<\/p>\n<div class=\"image_wrapper first_wrapper\" readability=\"7\"><img fetchpriority=\"high\" decoding=\"async\" name=\"tccimg_100834095_m\" title=\"Indicated primary factor for EV purchases (from Plug In America study)\" src=\"data:image\/png;base64,R0lGODlhAQABAAD\/ACwAAAAAAQABAAACADs=\" alt=\"Indicated primary factor for EV purchases (from Plug In America study)\" width=\"640\" height=\"351\" class=\"first_image lazy\" data-width=\"1024\" data-height=\"563\" data-url=\"https:\/\/images.hgmsites.net\/lrg\/indicated-primary-factor-for-ev-purchases-from-plug-in-america-study_100834095_l.jpg\" data-src-h=\"https:\/\/images.hgmsites.net\/hug\/indicated-primary-factor-for-ev-purchases-from-plug-in-america-study_100834095_h.jpg\" data-src=\"https:\/\/images.hgmsites.net\/lrg\/indicated-primary-factor-for-ev-purchases-from-plug-in-america-study_100834095_l.jpg\" data-src-l=\"https:\/\/images.hgmsites.net\/lrg\/indicated-primary-factor-for-ev-purchases-from-plug-in-america-study_100834095_l.jpg\" data-src-m=\"https:\/\/images.hgmsites.net\/med\/indicated-primary-factor-for-ev-purchases-from-plug-in-america-study_100834095_m.jpg\" data-src-s=\"https:\/\/images.hgmsites.net\/sml\/indicated-primary-factor-for-ev-purchases-from-plug-in-america-study_100834095_s.jpg\"\/><\/p>\n<p>Indicated primary factor for EV purchases (from Plug In America study)<\/p>\n<\/div>\n<p data-pm-slice=\"1 1 []\">Results also suggest that intenders have a lower household income than owners\u2014meaning that they face some difficult dynamics with rising prices and markups for some of the most popular EV models.<\/p>\n<p data-pm-slice=\"1 1 []\">Both groups showed strong enthusiasm for EVs. About 90% of respondents said they were &#8220;very likely&#8221; (77%) or &#8220;likely&#8221; (13%) to purchase an EV as their next vehicle. And 34% of current EV owners said their did not have an internal-combustion vehicle in their garage.<\/p>\n<p data-pm-slice=\"1 1 []\">This survey is based on responses from December 2021\u2014before the war in Ukraine and the current run-up of gas prices. Analysts still haven&#8217;t achieved consensus on how this might affect consumer interest in EVs. In tracking EV adoption, there&#8217;s some evidence that <a href=\"https:\/\/www.greencarreports.com\/news\/1135156_study-product-means-more-than-gas-prices-in-stoking-ev-demand\" target=\"_blank\" rel=\"noopener\">product means more than gas prices<\/a>.<\/p>\n<div class=\"image_wrapper\" readability=\"7\"><img decoding=\"async\" name=\"tccimg_100822951_m\" title=\"2024 Chevrolet Equinox EV teaser\" src=\"data:image\/png;base64,R0lGODlhAQABAAD\/ACwAAAAAAQABAAACADs=\" alt=\"2024 Chevrolet Equinox EV teaser\" width=\"640\" height=\"361\" data-width=\"1024\" data-height=\"578\" data-url=\"https:\/\/images.hgmsites.net\/lrg\/chevrolet-equinox_100822951_l.jpg\" data-src-h=\"https:\/\/images.hgmsites.net\/hug\/chevrolet-equinox_100822951_h.jpg\" data-src=\"https:\/\/images.hgmsites.net\/lrg\/chevrolet-equinox_100822951_l.jpg\" data-src-l=\"https:\/\/images.hgmsites.net\/lrg\/chevrolet-equinox_100822951_l.jpg\" data-src-m=\"https:\/\/images.hgmsites.net\/med\/chevrolet-equinox_100822951_m.jpg\" data-src-s=\"https:\/\/images.hgmsites.net\/sml\/chevrolet-equinox_100822951_s.jpg\" class=\"lazy\"\/><\/p>\n<p>2024 Chevrolet Equinox EV teaser<\/p>\n<\/div>\n<p data-pm-slice=\"1 1 []\">It&#8217;s also worth noting that, while environmental concern wasn&#8217;t the sole motivating factor in this Plug In America study, <a href=\"https:\/\/www.greencarreports.com\/news\/1132655_despite-partisan-divide-americans-see-evs-as-better-for-the-environment-and-want-more-solar-power\" target=\"_blank\" rel=\"noopener\">a couple of 2021 polls<\/a> found that most Americans agreed that EVs are better for the environment.<\/p>\n<p data-pm-slice=\"1 1 []\">But cost is increasingly important for EVs, and there&#8217;s now widespread concern that EV affordability gains <a href=\"https:\/\/www.greencarreports.com\/news\/1135251_raw-material-price-surge-ev-battery-affordability-gains-on-hold-until-2024\" target=\"_blank\" rel=\"noopener\">will effectively be put on hold<\/a> until 2024. That&#8217;s due to rising raw-material costs exacerbated by Russia&#8217;s invasion of Ukraine.<\/p>\n<p data-pm-slice=\"1 1 []\">There are\u00a0<em>a few<\/em>\u00a0<a href=\"https:\/\/www.greencarreports.com\/news\/1133548_affordable-all-electric-the-5-lowest-priced-new-evs-in-the-us\" target=\"_blank\" rel=\"noopener\">affordable EVs in the U.S.<\/a>, but new-model introductions have been skewing toward premium-priced models. So mainstream models such as the <a href=\"https:\/\/www.greencarreports.com\/news\/1134655_2024-chevy-equinox-ev-30-000-electric-suv-confirmed-for-2023-arrival\" target=\"_blank\" rel=\"noopener\">$30,000 Chevy Equinox EV<\/a> are likely eagerly anticipated.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers who are planning to purchase an electric car have different priorities than current EV owners, according to a recent Plug In America study (via Charged EVs). Results from 8,000 United States respondents including both current EV owners and EV &#8220;intenders,&#8221; defined as those that do not currently own an EV but plan on acquiring [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-18634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/18634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18634"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/18634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/18635"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18634"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}