{"id":19016,"date":"2022-04-01T14:47:14","date_gmt":"2022-04-01T18:47:14","guid":{"rendered":"http:\/\/autosector.com\/?p=19016"},"modified":"2022-04-01T14:47:14","modified_gmt":"2022-04-01T18:47:14","slug":"gms-brightdrop-rebrands-its-electric-delivery-vehicles-and-carts-with-more-cohesive-names","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=19016","title":{"rendered":"GM’s BrightDrop rebrands its electric delivery vehicles and carts with more cohesive names"},"content":{"rendered":"

General Motors\u2019<\/a> commercial EV brand, BrightDrop, announced a rebranding of its entire ecosystem of electrified products, including delivery vehicles, storage carts, and software. The new nomenclature system falls more in line with parent company GM\u2019s focus on \u201czero\u201d branding. <\/p>\n

BrightDrop<\/a>\u00a0is an electric-focused brand formed by GM in early 2021 to develop electric Light Commercial Vehicles (eLCVs) for last-mile deliveries, electric smart containers, and cloud-based software.<\/p>\n

When GM CEO Mary Barra\u00a0announced the new division<\/a>\u00a0at CES 2021, she also revealed BrightDrop\u2019s first vehicle \u2013 the EV600 \u2013 named after its 600 cubic feet of cargo space. At the time, Barra also shared that FedEx had already signed on for the first 500 off the assembly line. Those deliveries began this past December,<\/a> followed by an order for 1,500 more<\/a> in early January. <\/p>\n

Today, BrightDrop\u2019s lineup of electric vehicles consists of three products: The EV600 and EV410 delivery vans, and the EP1 storage cart. All of which are operated by BrightDrop\u2019s proprietary software platform.<\/p>\n

With today\u2019s news, all three vehicles and their software will get name changes.<\/p>\n

\"BrightDrop
BrightDrop\u2019s EP1 cart, now known as the Trace \/ Source: BrightDrop<\/figcaption><\/figure>\n

Introducing BrightDrop\u2019s renamed lineup of electric vehicles<\/h2>\n

BrightDrop shared news of its rebranding in a press release<\/a> today, explaining the reasoning behind the decision:<\/p>\n

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To bring a world-class delivery ecosystem to life, we\u2019re excited to share new distinct, iconic names for our electric delivery vans and electric carts that more closely align with our mission and purpose of decarbonizing last-mile deliveries.\u00a0\u00a0<\/p>\n<\/blockquote>\n

From now on, BrightDrop\u2019s delivery vehicles drop the \u201cEV\u201d in favor of \u201cZevo\u201d which is a nod to both Zero-Emission Vehicles (ZEVs) and EVs. According to the company, the new nomenclature is also a play off of \u201czero\u201d \u2013 a common word in GM\u2019s electrification goals for zero crashes, zero emissions, and zero congestion. Here\u2019s your new BrightDrop vehicle lineup:<\/p>\n

    \n
  • The EV600 is now the Zevo 600<\/li>\n
  • The EV410 has become the Zevo 400<\/li>\n
  • The EP1 electric cart will now be called the BrightDrop Trace, which is \u201ce-cart\u201d backwards<\/li>\n<\/ul>\n

    Additionally, BrightDrop shared that its software platform, currently referred to simply and elegantly as \u201cBrightDrop Software,\u201d will see a name change as well\u2026 but not yet. The company says it is coming soon thouigh. They\u2019re probably struggling a little because \u201cerawtfoS porDtghirB\u201d doesn\u2019t quite have the same ring to it backwards like \u201cTrace\u201d does. <\/p>\n

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