{"id":20228,"date":"2022-04-18T12:04:03","date_gmt":"2022-04-18T16:04:03","guid":{"rendered":"http:\/\/autosector.com\/?p=20228"},"modified":"2022-04-18T12:04:03","modified_gmt":"2022-04-18T16:04:03","slug":"elon-musk-tesla-engineer-first-approach","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=20228","title":{"rendered":"Here’s Why Tesla’s Elon Musk Emphasizes An “Engineer-First” Approach"},"content":{"rendered":"

This article comes to us courtesy of\u00a0EVANNEX<\/a>, which makes and sells aftermarket Tesla accessories. The opinions expressed therein are not necessarily our own at InsideEVs, nor have we been paid by\u00a0EVANNEX<\/a>\u00a0to publish these articles. We find the company’s perspective as an aftermarket supplier of Tesla accessories interesting and are happy to share its content free of charge. Enjoy!<\/em><\/p>\n

Posted on<\/span>\u00a0EVANNEX on April 18, 2022,\u00a0by<\/span>\u00a0Zachary Visconti<\/p>\n

Tesla\u2019s engineering is one of Founder and CEO Elon Musk\u2019s main objectives for the company, and the benefits the automaker has experienced as a result are multi-faceted. For Tesla, engineering runs deep into research and development testing, which helps the company determine what designs work and don\u2019t work.\u00a0<\/p>\n

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Above: Elon Musk closely examines a FANUC robot at Tesla\u2019s Fremont factory (Flickr:\u00a0<\/em>Steve Jurvetson<\/em><\/a>)<\/em><\/div>\n

Compared to legacy automakers, Tesla<\/a> spends far more per vehicle on research and development costs, rather than spending money on public relations, marketing or advertising, according to\u00a0The Motley Fool<\/em><\/a>.<\/p>\n

Tesla spent an average of $2,984 on R&D per car produced in 2020, spending exactly $0 on advertising with each vehicle.<\/p>\n

Comparatively, automakers Ford, Toyota, General Motors (GM) and the Stellantis-owned Chrysler all spent a considerable amount more on advertising per car sold, and considerably less than Tesla on R&D per car sold.<\/p>\n

Chrysler spent the most on advertising at $664 per car sold, followed by Ford ($468), Toyota ($454) and lastly, GM ($394). Alternatively, Chrysler spent the least on R&D per car sold at just $784, while GM, Toyota and Ford spent $878, $1,063 and $1,186 for each car, respectively.<\/p>\n

Tesla focuses primarily on making cars full of useful and well-tested features, relying heavily on engineering and word of mouth to market the automaker\u2019s designs \u2014 rather than traditional marketing tactics, dealerships or other steps taken by most legacy automakers.<\/p>\n

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