{"id":20907,"date":"2022-04-27T09:19:04","date_gmt":"2022-04-27T13:19:04","guid":{"rendered":"http:\/\/autosector.com\/?p=20907"},"modified":"2022-04-27T09:19:04","modified_gmt":"2022-04-27T13:19:04","slug":"bmw-mercedes-benz-ev-tesla","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=20907","title":{"rendered":"Momentum Swing — BMW and Mercedes-Benz Hit Back Hard Against Tesla"},"content":{"rendered":"

For years, Tesla had all the momentum when it came to electric cars. No matter what the competition did, it was Tesla that was gaining ground. However, Tesla hasn\u2019t done anything particularly innovative or interesting in several years, making only marginally interesting updates to its already aging cars, and its competition is beginning to reverse that momentum, specifically BMW and Mercedes Benz.<\/p>\n

For both German brands, their sudden influxes of brand-spanking new electric models are what\u2019s causing said momentum swing.\u00a0\u201cWe are putting pedal to the metal with our expanding BEV portfolio,\u201d BMW Group CEO Oliver Zipse told Automotive News<\/a>.<\/p>\n

BMW just release two; the BMW iX<\/a> and i4<\/a>; and they\u2019re both great EVs for the money. More importantly, they\u2019re finally EVs BMW customers will buy. BMW\u2019s previous attempt at a pure EV, the i3, was a great car<\/a> but one that was a bit too quirky and left-field for most customers, especially in America, Tesla\u2019s home turf. Now, though, BMW has great EVs in prime segments; the full-size premium SUV segment and the mid-size executive sedan segment, both of which are segments Tesla\u2019s cars are aging in.<\/p>\n

Additionally, BMW just revealed the i7<\/a>, an all-electric luxury sedan that features more cabin tech and luxury than any current Tesla model. For customers looking to spend six-figures on a luxury car, there\u2019s just no comparison between the i7 and Model S.\u00a0BMW sales boss Peter Nota recently told Auto News that Tesla \u201chad a unique selling point for quite some time. That\u2019s over.\u201d<\/p>\n

Mercedes On The Offensive Also<\/h3>\n

At the same time, Mercedes-Benz is also launching its own EV offensive. The all-new EQS<\/a> is another superb luxury sedan that isn\u2019t quite as posh as the i7 but far more so than the Model S and boasts a better range than the i7. Additionally, Mercedes just revealed its new EQS SUV<\/a>, an all-electric version of the GLS-Class SUV, which is not only the right size for SUV-loving America, it\u2019s built here.<\/p>\n

\u201cThe product substance is here,\u201d said Britta Seeger, sales and marketing boss for Mercedes-Benz. \u201cIt\u2019s luxury. It\u2019s tech. It\u2019s the right answer to the question: How is Mercedes moving [toward electrification?]\u201d<\/p>\n

There\u2019s still some uncertainty about BMW\u2019s approach to EVs, using flexible powertrain architectures that can accommodate both EVs and internal combustion engines. Even great cars like the BMW i7 are inherently compromised due to using pre-existing architectures. Whereas from-the-ground-up EVs, such as the Porsche Taycan, Audi e-tron GT, and even BMW\u2019s own iX are far better for EV usage.<\/p>\n

Still, the Germans have shown that they can built fantastic electric cars and they\u2019re going to be able to not only build them but debut new models at a pace that Tesla might not be able to match.<\/p>\n

[Source: Auto News<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"

For years, Tesla had all the momentum when it came to electric cars. No matter what the competition did, it was Tesla that was gaining ground. However, Tesla hasn\u2019t done anything particularly innovative or interesting in several years, making only marginally interesting updates to its already aging cars, and its competition is beginning to reverse […]<\/p>\n","protected":false},"author":10,"featured_media":20908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-20907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/20907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20907"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/20907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/20908"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20907"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}