{"id":21078,"date":"2022-04-29T09:04:46","date_gmt":"2022-04-29T13:04:46","guid":{"rendered":"http:\/\/autosector.com\/?p=21078"},"modified":"2022-04-29T09:04:46","modified_gmt":"2022-04-29T13:04:46","slug":"tesla-giga-berlin-advantage-over-competition","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=21078","title":{"rendered":"Is Giga Berlin Tesla’s Ticket To Taking Back EV Market Share In Europe?"},"content":{"rendered":"

This article comes to us courtesy of\u00a0EVANNEX<\/a>, which makes and sells aftermarket Tesla accessories. The opinions expressed therein are not necessarily our own at InsideEVs, nor have we been paid by\u00a0EVANNEX<\/a>\u00a0to publish these articles. We find the company’s perspective as an aftermarket supplier of Tesla accessories interesting and are happy to share its content free of charge. Enjoy!<\/em><\/p>\n

Posted on<\/span>\u00a0EVANNEX on April 29, 2022,\u00a0by<\/span>\u00a0Zachary Visconti<\/p>\n

As electric vehicles take hold of the larger auto market, Tesla trails vehicle sales across Europe by a somewhat narrow margin. However, the U.S. automaker\u2019s new Gigafactory Berlin-Brandenburg could be set to change that, some say.<\/p>\n

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Above: Tesla vehicles (Source:\u00a0EVANNEX<\/a>)<\/em><\/div>\n

Tesla<\/a> could take back EV market share in Europe overall with its new Gigafactory Berlin<\/a>, according to a report from\u00a0The Wall Street Journal<\/em><\/a>. For now, it\u2019s still just getting started, but once it ramps up production at the Gr\u00fcnheide, Germany facility, many believe it could give Tesla an unfair advantage in the European auto market.<\/p>\n

EVs are gaining traction across Europe, with new EV sales<\/a> accounting for around one in six light vehicles sold in Europe in Q4 2021.<\/p>\n

Tesla led EV sales in Europe as early as 2019, though it has largely trailed Volkswagen and Stellantis ever since, save for a few individual countries. In 2021, Tesla held a 14-percent share of EV market sales in Europe, behind Volkswagen and Stellantis at 25- and 14.4-percent, respectively.<\/p>\n

But the recent opening of Gigafactory Berlin marks a major shift for Tesla. Where it was once shipping cars from its Gigafactory Shanghai to customers in Europe, it can now ship German-made cars directly to customers across the continent.<\/p>\n

The effect will not only increase the pressure put on other automakers in Europe (such as Volkswagen and Stellantis), but it will also increase the number of cars Tesla can deliver throughout the continent \u2014 while simultaneously freeing up Shanghai to increase output to China and neighboring countries.<\/p>\n

Prior to establishing Giga Berlin, Tesla already became the most-sold auto brand overall in Norway last year as detailed by\u00a0Reuters<\/em><\/a>, with overall EV sales jumping to 65 percent in the country to make them more commonly sold than gas cars.<\/p>\n

Beyond individual countries, Tesla\u2019s Berlin facility may help the automaker reclaim the EV market in Europe, especially as other countries begin to surpass the same milestone.<\/p>\n

Volkswagen<\/a>\u00a0could be one of the most affected automakers in the years to come, and Chief Executive Herbert Diess has been vocal about Tesla\u2019s growing dominance over the past few years. Diess recently noted the U.S. automaker\u2019s significance amidst the U.S. automaker\u2019s establishment of Giga Berlin.<\/p>\n

\u201cTesla for sure will be our most important competitor,\u201d said Diess.<\/p>\n

Still, other automakers are starting to take steps to shift more quickly to an EV focus, like Volkswagen who announced plans in March to invest $2.2 billion (2 billion euros) in an EV plant in Wolfsburg, Germany, as reported by\u00a0Bloomberg<\/em><\/a>.<\/p>\n

Volkswagen Brand Chief Ralf Brandstaetter said the\u00a0German automaker<\/a>\u00a0is \u201cstrengthening and sustaining the competitiveness of the main plant and giving the workforce a robust long-term perspective.\u201d<\/p>\n

Dubbed \u201cTrinity\u201d by the automaker, the Wolfsburg plant is shooting for a production time of just 10 hours per vehicle, in an attempt to become more efficient like Tesla.<\/p>\n

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Sources:\u00a0<\/em>The Wall Street Journal<\/em><\/a>\u00a0\/\u00a0Reuters<\/em><\/a>\u00a0\/\u00a0Bloomberg<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This article comes to us courtesy of\u00a0EVANNEX, which makes and sells aftermarket Tesla accessories. The opinions expressed therein are not necessarily our own at InsideEVs, nor have we been paid by\u00a0EVANNEX\u00a0to publish these articles. We find the company’s perspective as an aftermarket supplier of Tesla accessories interesting and are happy to share its content free […]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-21078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/21078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21078"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/21078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21078"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}