{"id":21408,"date":"2022-05-04T09:03:53","date_gmt":"2022-05-04T13:03:53","guid":{"rendered":"https:\/\/autosector.com\/?p=21408"},"modified":"2022-05-04T09:03:53","modified_gmt":"2022-05-04T13:03:53","slug":"tobias-moers-amadeo-felisa-aston-martin-ceo","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=21408","title":{"rendered":"Amadeo Felisa replaces Tobias Moers as Aston Martin CEO"},"content":{"rendered":"

Aston Martin<\/a> Lagonda on Wednesday named former Ferrari<\/a> boss Amedeo Felisa as its new chief executive officer as the British luxury carmaker works on emulating the Italian carmaker’s success and electrifying its brand.<\/p>\n

Felisa will take over with immediate effect from Tobias Moers, who joined the company in 2020 from shareholder Mercedes-Benz’s high-performance AMG<\/a> brand and served as CEO and chief technical officer.<\/p>\n

Felisa currently serves on Aston Martin’s board and led Ferrari between 2008 and 2016 when it was still part of the Fiat<\/a> group.<\/p>\n

Most recently, Felisa served as a special adviser to Silk-FAW, a joint venture between U.S.-based automotive engineering and design firm Silk EV and Chinese automaker FAW.<\/p>\n

Billionaire Lawrence Stroll drove to the rescue of James Bond’s<\/a> car brand of choice less than two years ago while it struggled after a disastrous IPO.<\/p>\n

Stroll has overseen a manufacturing makeover at Aston Martin to lift margins and help it become more like rival Ferrari with more customized car orders.<\/p>\n

Now the carmaker’s largest shareholder and executive chairman, Stroll told Reuters that Moers had stabilized the company when it “needed immediate manufacturing, operation attention” but now Aston Martin needed a CEO to “focus on the bigger picture”.<\/p>\n

“Nobody knows how to make ultra-luxury performance cars better than Amedeo,” Stroll said. “He saw the movie, he wrote the script.”<\/p>\n

Aston Martin plans to launch its first fully-electric car in 2025.<\/p>\n

Aston also named former Ferrari and BMW<\/a> executive Roberto Fedeli as its chief technical officer.<\/p>\n

The latest appointments come just months after the company’s former chief financial office also left Aston Martin.<\/p>\n

Jefferies analyst Philippe Houchois wrote in a client note that Aston Martin’s new CFO and the appointment of Felisa “will hopefully help stabilize management across the company”.<\/p>\n

On Wednesday, Aston Martin reported a wider pretax loss of 111.6 million pounds ($139.15 million) for the first quarter, compared with a loss of 42.2 million pounds a year earlier, which was largely in line with expectations.<\/p>\n

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