{"id":21815,"date":"2022-05-09T12:04:03","date_gmt":"2022-05-09T16:04:03","guid":{"rendered":"http:\/\/autosector.com\/?p=21815"},"modified":"2022-05-09T12:04:03","modified_gmt":"2022-05-09T16:04:03","slug":"ford-one-five-f150-lightning-trucks-made-is-40k-pro-base-model","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=21815","title":{"rendered":"Ford: One In Five F-150 Lightning Trucks Made Is A $40K Pro Model"},"content":{"rendered":"

One in five Ford F-150 Lightning electric trucks produced at the Rouge Electric Vehicle Center in Dearborn, Michigan, is an entry-level Pro trim targeting commercial buyers.<\/p>\n

Automakers typically begin production of new vehicles with only the most expensive variants to maximize margins, but Ford is taking a different approach.\u00a0The carmaker is launching F-150 Lightning production with the $40,000 Pro variant<\/a> instead of top-of-the-line models that have starting MSRPs as high as $90,000.\u00a0<\/p>\n

Darren Palmer, Ford’s vice president of electric vehicle programs, told Automotive News<\/em> that the carmaker already is building plenty of base models aimed at carpenters, plumbers and other business owners.\u00a0<\/p>\n

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“Fleets we will look after; they are the core of our business. Even though we could sell more vehicles, more expensive, it’s not about the short-term profit. We launched with them right at the beginning and we’re giving them 20 percent all through.”<\/p>\n<\/blockquote>\n

This is in contrast with GMC’s decision to launch the Hummer EV with the $112,595 First Edition<\/a> and with Rivian’s upscale R1T pickup, which starts at $67,500 in its most basic form with delivery in 2024.<\/p>\n

<\/p>\n
\"Ford <\/source><\/source><\/source><\/source><\/picture> <\/a> <\/p>\n

12<\/span> Photos<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n

Since the F-150 Lightning<\/a> entered production on April 26, Ford has built roughly 2,800 units, Palmer said at a media event for the Lightning. This means that approximately 560 of them are Pro models.\u00a0With regard to the retail side, he said the Lariat trim gets a “really high mix<\/em>” of orders; the Lariat starts at $69,269 including shipping.<\/p>\n

Palmer did not say how many reservations have translated into firm orders, noting that Ford is dealing with the 200,000+ reservations in waves.<\/p>\n

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“We’ve done about three or four waves now, and that was the end of the 2022 model year. We saw a really, really high conversion. At the moment it would be meaningless if I said the number because it wouldn’t include those who held on [for the 2023 model year]. But it’s pretty good.”<\/p>\n<\/blockquote>\n

Ford would not say how many F-150 Lightnings it expects to make this year either, but it expects to reach an annual run rate of 150,000 in 2023<\/a>.<\/p>\n

As for the global semiconductor shortage, Palmer admitted that Ford<\/a> continues to face production setbacks, but noted the Lightning would be prioritized.\u00a0<\/p>\n

<\/section>\n
\"\"\/ <\/section>\n","protected":false},"excerpt":{"rendered":"

One in five Ford F-150 Lightning electric trucks produced at the Rouge Electric Vehicle Center in Dearborn, Michigan, is an entry-level Pro trim targeting commercial buyers. Automakers typically begin production of new vehicles with only the most expensive variants to maximize margins, but Ford is taking a different approach.\u00a0The carmaker is launching F-150 Lightning production […]<\/p>\n","protected":false},"author":1,"featured_media":21816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-21815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/21815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21815"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/21815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/21816"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21815"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}