{"id":22953,"date":"2022-05-24T08:30:52","date_gmt":"2022-05-24T12:30:52","guid":{"rendered":"http:\/\/autosector.com\/?p=22953"},"modified":"2022-05-24T08:30:52","modified_gmt":"2022-05-24T12:30:52","slug":"bmw-mini-considering-direct-sales-europe","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=22953","title":{"rendered":"BMW And MINI Considering Direct Sales In Europe"},"content":{"rendered":"<p><meta itemscope=\"\" itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"https:\/\/www.bmwblog.com\/2022\/05\/24\/bmw-mini-considering-direct-sales-europe\/\"\/><\/p>\n<div class=\"photomain-article\"> <noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1282\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/bmw_chicagoland_dealers_00.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"bmw chicagoland dealers 00\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/bmw_chicagoland_dealers_00.jpg 1920w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/bmw_chicagoland_dealers_00-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/bmw_chicagoland_dealers_00-1534x1024.jpg 1534w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/bmw_chicagoland_dealers_00-768x513.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/bmw_chicagoland_dealers_00-1536x1026.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/bmw_chicagoland_dealers_00-300x200.jpg 300w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"image of bmw chicagoland dealers 00\"\/><\/noscript><img decoding=\"async\" width=\"1920\" height=\"1282\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%201920%201282%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/bmw_chicagoland_dealers_00.jpg\" class=\"lazyload attachment-full size-full wp-post-image\" alt=\"bmw chicagoland dealers 00\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/bmw_chicagoland_dealers_00.jpg 1920w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/bmw_chicagoland_dealers_00-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/bmw_chicagoland_dealers_00-1534x1024.jpg 1534w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/bmw_chicagoland_dealers_00-768x513.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/bmw_chicagoland_dealers_00-1536x1026.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/bmw_chicagoland_dealers_00-300x200.jpg 300w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"image of bmw chicagoland dealers 00\"\/><\/div>\n<div class=\"bmwad\">\n<p><span>ADVERTISEMENT<\/span><\/p>\n<\/div>\n<div class=\"post-content\" itemprop=\"description\" readability=\"65.740345528455\">\n<p>The agency sales model turns an automaker into a retailer that offers cars at a fixed price. With direct sales, the traditional dealership serves as the physical touchpoint with the buyer. Rather than getting a variable commission, the dealer receives a fixed fee for each vehicle sold. BMW was one of the first to implement this strategy in Europe when the i3 and i8 arrived in the first half of the 2010s.<\/p>\n<p>However, the agency model was dropped a few years later, only to return in South Africa for the entire lineup a couple of years ago. BMW is now seriously considering adopting direct sales all over Europe, but not in China. In addition, franchise laws make it impossible to use this sales technique in many US states where an automaker can\u2019t sell a product straight to the client.<\/p>\n<p><noscript><img decoding=\"async\" class=\"alignnone size-medium wp-image-395257\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/BMW-M-Sikora-showroom-in-Poland-5-830x551.jpg\" alt=\"BMW M Sikora showroom in Poland 5 830x551\" width=\"830\" height=\"551\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/BMW-M-Sikora-showroom-in-Poland-5-830x551.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/BMW-M-Sikora-showroom-in-Poland-5-1542x1024.jpg 1542w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/BMW-M-Sikora-showroom-in-Poland-5-768x510.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/BMW-M-Sikora-showroom-in-Poland-5-1536x1020.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/BMW-M-Sikora-showroom-in-Poland-5-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/BMW-M-Sikora-showroom-in-Poland-5.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\" title=\"image of BMW M Sikora showroom in Poland 5 830x551\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-395257\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20551%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/BMW-M-Sikora-showroom-in-Poland-5-830x551.jpg\" alt=\"BMW M Sikora showroom in Poland 5 830x551\" width=\"830\" height=\"551\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/BMW-M-Sikora-showroom-in-Poland-5-830x551.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/BMW-M-Sikora-showroom-in-Poland-5-1542x1024.jpg 1542w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/BMW-M-Sikora-showroom-in-Poland-5-768x510.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/BMW-M-Sikora-showroom-in-Poland-5-1536x1020.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/BMW-M-Sikora-showroom-in-Poland-5-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2021\/02\/BMW-M-Sikora-showroom-in-Poland-5.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\" title=\"image of BMW M Sikora showroom in Poland 5 830x551\"\/><\/p>\n<p>Speaking with the media at the Concorso d\u2019Eleganza Villa d\u2019Este, BMW Group\u2019s sales and marketing boss Pieter Nota confirmed the possibility of switching to the agency distribution strategy for the core brand as well as for MINI whereas <a href=\"https:\/\/www.bmwblog.com\/2022\/05\/21\/rolls-royce-boat-tail-lake-como\/\">Rolls-Royce<\/a> will continue with a franchised dealer network. In his interview on the shores of Lake Como in Italy, Nota said direct sales would be applied to all models sold on the Old Continent.<\/p>\n<p>It\u2019s too soon to say when BMW and <a href=\"https:\/\/www.bmwblog.com\/2022\/05\/07\/classic-mini-mayfair-restoration\/\">MINI<\/a> could transition to the agency model, but it\u2019s unlikely to occur in the foreseeable future. German publication <em>Autohaus<\/em> reported earlier this year that BMW will put an end to its authorized dealer system in Europe from 2024, with MINI to follow suit a couple of years later. Archrival Mercedes already uses this strategy in five markets and will increase the number to 20 by the middle of the decade. It\u2019s worth noting Audi will transition to agency sales from 2023, but only for its fully electric E-Tron models.<\/p>\n<p>Why are the three German premium brands adopting direct sales? Essentially, to lower distribution costs and have increased control over the selling process.<\/p>\n<p>Source: <a href=\"https:\/\/europe.autonews.com\/retail\/bmw-and-mini-could-move-agency-sales-model-europe-sales-chief-says\" target=\"_blank\" rel=\"noopener\">Automotive News Europe<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ADVERTISEMENT The agency sales model turns an automaker into a retailer that offers cars at a fixed price. With direct sales, the traditional dealership serves as the physical touchpoint with the buyer. Rather than getting a variable commission, the dealer receives a fixed fee for each vehicle sold. BMW was one of the first to [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":22954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-22953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/22953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22953"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/22953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/22954"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22953"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}