{"id":23618,"date":"2022-06-02T00:04:00","date_gmt":"2022-06-02T04:04:00","guid":{"rendered":"https:\/\/autosector.com\/?p=23618"},"modified":"2022-06-02T00:04:00","modified_gmt":"2022-06-02T04:04:00","slug":"buick-full-electrification-plan-2030","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=23618","title":{"rendered":"Buick Announces Full Electrification Plan By End Of Decade"},"content":{"rendered":"

General Motors’ Buick brand announced today its commitment to an all-electric portfolio by the end of this decade.<\/p>\n

The company is currently undergoing a huge transformation to fully electrify its lineup in North America by 2030, which includes new everything – from a logo, and brand identity, to new model names, and design language, and ending with everything on the Ultium platform. The first battery-electric model in the US will be launched in 2024.<\/p>\n

Let’s start with the new “Electra”<\/em> naming series for Buick<\/a>‘s future electric cars. According to the company, it’s inspired by the brand’s history and will be combined with some undisclosed alphanumerical suffix to distinguish models.<\/p>\n

The next thing is the new badge, which will appear in new cars as early as 2023 (on conventional models):<\/p>\n

\n

“The new badge, which is the first significant change to the emblem since 1990, will be body-mounted onto the front fascia of Buick products starting next year. No longer a circular logo, the badge incorporates a sleek, horizontally aligned layout that builds upon Buick\u2019s recognizable tri-shield. The redesigned columns of the tri-shield, which have roots in company founder David Dunbar Buick\u2019s ancestral heraldry, incorporate fluid movements that will be found in future vehicle design.”<\/p>\n<\/blockquote>\n

\"Buick <\/picture>\n

Buick logo<\/p>\n<\/section>\n

Another thing is the new design language, which “emphasizes a sleek, dynamic and forward-looking appearance.”<\/em><\/p>\n

The unveiled today Buick Wildcat EV concept<\/a> gives us glimpses of what to expect from the upcoming all-electric Buick models (globally). Sharon Gauci, executive director, Global Buick and GMC Design said:<\/p>\n

\n

\u201cOur exteriors will incorporate fluid movements that contrast with tension to convey motion. Interiors will balance modern design, new technologies and attention to detail to evoke warmth and a rich sensory experience.\u201d<\/p>\n<\/blockquote>\n

The concept car itself is a sporty coupe, but according to the Q&A session, Buick gave the impression that the brand will be\u00a0oriented towards premium SUVs.<\/p>\n

\"\"\/ <\/p>\n