{"id":23873,"date":"2022-06-06T08:00:19","date_gmt":"2022-06-06T12:00:19","guid":{"rendered":"https:\/\/autosector.com\/?p=23873"},"modified":"2022-06-06T08:00:19","modified_gmt":"2022-06-06T12:00:19","slug":"bmw-future-lab-chicago","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=23873","title":{"rendered":"BMW Future Lab debuts in Chicago with a variety of electric cars"},"content":{"rendered":"

On Friday, June 3, BMW opened its first ever \u201cBMW Future Lab\u201d in Chicago. The small luxury popup was designed to showcase the brand\u2019s future of electrification and sustainability. There were several different stations to check out and some cars to see on display, at the Chicago Yacht Club. As part of the VIP list (watch that go to our heads), we had the chance to take a tour of the Future Lab ahead of its reveal to the public, as well as see a presentation from Nicholas Gerstner, BMW of North America Product Manager.<\/p>\n

BMW is pushing its electrification strategy hard. By 2030, the Bavarians want to have more than seven million electrified vehicles on the road, with two thirds of those being fully electric. It\u2019s also all-in on sustainable materials and manufacturing<\/a>, aiming to be the most environmentally automaker in the world.<\/p>\n

The two cars on display were the BMW iX<\/a> and i4. The former was a BMW iX xDrive50, the current top-of-the-line model and BMW\u2019s best electric car. There was also a BMW iX augmented reality experience, which allowed visitors to see how the iX\u2019s kidney grille can repair itself from scratches. The BMW i4 M50<\/a> that as there was in San Remo Green<\/a>, which is one of the hottest new BMW colors.<\/p>\n

There were a few other small stations, such as one where you could customize your own sustainable succulent, with \u201ccrystal toppings,\u201d to take home. These Future Labs will continue to popup in Pittsburgh, Minneapolis, Cleveland, Detroit, Columbus, St. Louis, and Kansas City. Though, multiple popup events will take place in Chicago, Cleveland, and Detroit. If you\u2019re in one of those cities and are interested in checking out BMW\u2019s future electrified products, you might want to keep your eyes and ears peeled for when they pop up.<\/p>\n","protected":false},"excerpt":{"rendered":"

On Friday, June 3, BMW opened its first ever \u201cBMW Future Lab\u201d in Chicago. The small luxury popup was designed to showcase the brand\u2019s future of electrification and sustainability. There were several different stations to check out and some cars to see on display, at the Chicago Yacht Club. As part of the VIP list […]<\/p>\n","protected":false},"author":10,"featured_media":23874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-23873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/23873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23873"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/23873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/23874"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23873"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}