{"id":24480,"date":"2022-06-13T18:07:02","date_gmt":"2022-06-13T22:07:02","guid":{"rendered":"http:\/\/autosector.com\/?p=24480"},"modified":"2022-06-13T18:07:02","modified_gmt":"2022-06-13T22:07:02","slug":"mini-teases-charismatic-simplicity-design-language-with-2023-cooper-se","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=24480","title":{"rendered":"MINI Teases Charismatic Simplicity Design Language With 2023 Cooper SE"},"content":{"rendered":"<p><meta itemscope=\"\" itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"https:\/\/www.bmwblog.com\/2022\/06\/13\/mini-teases-charismatic-simplicity-design-language-with-2023-cooper-se\/\"\/><\/p>\n<div class=\"photomain-article\"> <noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-00.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"mini new design language 00\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-00.jpg 1920w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-00-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-00-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-00-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-00-300x200.jpg 300w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"image of mini new design language 00\"\/><\/noscript><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%201920%201280%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-00.jpg\" class=\"lazyload attachment-full size-full wp-post-image\" alt=\"mini new design language 00\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-00.jpg 1920w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-00-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-00-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-00-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-00-300x200.jpg 300w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"image of mini new design language 00\"\/><\/div>\n<div class=\"bmwad\">\n<p><span>ADVERTISEMENT<\/span><\/p>\n<\/div>\n<div class=\"post-content\" itemprop=\"description\" readability=\"59.685479733197\">\n<p>Being a designer at MINI might seem like an easy job since you can\u2019t move away from the well-known formula too much. On the other hand, it\u2019s tricky to keep a car\u2019s styling fresh in a changing automotive industry without altering the original theme that has made the British brand so popular. <a href=\"https:\/\/www.bmwblog.com\/2022\/02\/10\/mini-cooper-se-spy-photos\/\">Spy shots<\/a> have shown the new Cooper won\u2019t be a vast departure from the outgoing model. However, the BMW-owned marque is announcing a new design language.<\/p>\n<p>Dubbed \u201cCharismatic Simplicity,\u201d the new face of MINI does away with most chrome elements and removes leather altogether. We\u2019re being told future models will ride on platforms designed from the get-go for electric vehicles, so expect a spacious interior in a compact body. Not only will the usual Three-Door Hardtop model and the <a href=\"https:\/\/www.bmwblog.com\/2022\/04\/28\/spied-next-gen-mini-countryman\/\">Countryman<\/a> embrace the new design language, but so will a soon-to-be-revealed concept car for an electric \u201ccrossover model for the premium small-car segment.\u201d<\/p>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-09.jpg\"><noscript><img decoding=\"async\" class=\"alignnone size-medium wp-image-428228\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-09-830x554.jpg\" alt=\"mini new design language 09 830x554\" width=\"830\" height=\"554\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-09-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-09-1535x1024.jpg 1535w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-09-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-09-1536x1025.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-09-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-09.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\" title=\"image of mini new design language 09 830x554\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-428228\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20554%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-09-830x554.jpg\" alt=\"mini new design language 09 830x554\" width=\"830\" height=\"554\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-09-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-09-1535x1024.jpg 1535w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-09-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-09-1536x1025.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-09-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-09.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\" title=\"image of mini new design language 09 830x554\"\/><\/a><\/p>\n<p>You\u2019ll easily identify a MINI\u2019s derri\u00e8re from the traditional Union Jack motif of the taillights, which will have an individual light design for each model thanks to LED technology. Inside, next-gen cars are going to receive OLED displays for the instrument cluster and touchscreen in the same vein as we\u2019ve already seen on the <a href=\"https:\/\/www.bmwblog.com\/2021\/11\/17\/mini-vision-urbanaut-concept-los-angeles\/\">Vision Urbanaut concept<\/a>.<\/p>\n<p>MINI is proud to announce it\u2019ll be the first car manufacturer to install a touch display with a fully usable round surface. This upgrade will come along with a revamped user interface, but the company won\u2019t be going all-digital like many other players in the industry. There\u2019ll still be traditional toggle switches below the central display to provide quick access to some of the features you\u2019re likely to use the most.<\/p>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-04.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-428223\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-04-830x553.jpg\" alt=\"mini new design language 04 830x553\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-04-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-04-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-04-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-04-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-04.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\" title=\"image of mini new design language 04 830x553\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-428223\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-04-830x553.jpg\" alt=\"mini new design language 04 830x553\" width=\"830\" height=\"553\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-04-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-04-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-04-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-04-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/06\/mini-new-design-language-04.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\" title=\"image of mini new design language 04 830x553\"\/><\/a><\/p>\n<p>We will get a better understanding of the Charismatic Simplicity design language at the end of July when that new crossover concept \u2013 different from the Countryman \u2013 will be officially revealed.<\/p>\n<p>Source: MINI<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ADVERTISEMENT Being a designer at MINI might seem like an easy job since you can\u2019t move away from the well-known formula too much. On the other hand, it\u2019s tricky to keep a car\u2019s styling fresh in a changing automotive industry without altering the original theme that has made the British brand so popular. Spy shots [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":24481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-24480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/24480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24480"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/24480\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/24481"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24480"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}