{"id":29156,"date":"2022-08-14T09:03:46","date_gmt":"2022-08-14T13:03:46","guid":{"rendered":"https:\/\/autosector.com\/?p=29156"},"modified":"2022-08-14T09:03:46","modified_gmt":"2022-08-14T13:03:46","slug":"apple-carplay-next-generation-data","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=29156","title":{"rendered":"Apple makes a CarPlay for more vehicle data | Autoblog"},"content":{"rendered":"

It\u2019s hard to imagine now that Apple CarPlay is in 98% of new vehicles<\/a>, but when the feature was first introduced in 2014 automakers worried about the data Apple \u2013 and Google with Android Auto \u2013 would be able to access. German automakers in particular expressed alarm<\/a> and Toyota held off<\/a> adding CarPlay until the 2019 model year, and Android Auto in 2020.<\/p>\n

But because so many automakers\u2019 own connected infotainment system failed miserably<\/a>, CarPlay and Android Auto succeeded in making certain smartphone features available to drivers in a generally seamless way \u2013 and now there\u2019s no putting the tech genie back in the bottle. With the latest version of CarPlay announced at WWDC 2022 in early June, Apple extends its reach further into the dashboard, taking over every screen in a car<\/a> and making an even larger data grab. And automakers are once again wringing their hands \u2013 which could be tied at this point.<\/p>\n

Transforming the instrument cluster<\/strong><\/h3>\n

The updated version of CarPlay migrates Apple\u2019s UI into digital instrument clusters and supplementary screens, and accesses vehicle data ranging from miles per hour to radio settings. An example Apple showed at WWDC in a video<\/a> revealed CarPlay transforming an instrument cluster to use the tech giant\u2019s own virtual gauges, adding widgets such as calendar alerts and weather info and is customizable via various Apple-designed layouts.<\/p>\n

As with previous versions of CarPlay confined to the infotainment display, the system provides a consistent look and interface regardless of make or model \u2013 if companies support the latest version. In the video Apple said it\u2019s \u201cexcited to bring this new vision of CarPlay to customers\u201d and displayed the logos of several auto brands, adding it would announce specific vehicle implementation \u201clate next year.\u201d<\/p>\n

Andrew Poliak, chief technical officer for tier-one supplier Panasonic<\/em> Automotive Systems and a 20-plus-year veteran of the vehicle infotainment industry, believes Apple is concerned that its main tech and content rivals are making major inroads into cars. At CES this year both BMW<\/a> and Stellantis revealed a relationship with Amazon to bring content into cars<\/a> and Google announced partnerships<\/a> with Volvo<\/a>, GM<\/a> and others. \u201cApple is trying to make their play into the hearts and minds of the vehicle dashboard,\u201d he adds.<\/p>\n

Poliak also notes Apple archrival Google has moved deeper into the dashboard with its Android Automotive Operating System (AAOS) that OEMs and tier-one can build (and is not to be confused with Android Auto). Poliak says that AAOS is \u201crunning infotainment and starting to be able to be part of a full solution in the instrument cluster,\u201d although he adds that OEMs retain control of how data is collected and shared. AAOS is already in operation in Volvos, Polestars<\/a> and some GM vehicles, including the Chevrolet<\/a> Silverado.<\/p>\n

\"\"<\/p>\n

Access to more car data<\/strong><\/h3>\n

This doesn\u2019t appear to be the case with Apple CarPlay, says Rob Passaro, an automotive tech and product management consultant who while at BMW led the co-development of iPod Out, the predecessor of CarPlay, with Apple in 2010. The new version of CarPlay seems to be a much deeper integration and accesses more car data than previous versions, he adds.<\/p>\n

\u201cThe UI shown in the video displays previously unavailable\u00a0access to native car info like engine RPM, coolant<\/a> temperature, HVAC controls, broadcast radio controls and so on,\u201d Passaro says. \u201cBased on using this newly gained access to car data, the version of CarPlay can theoretically replace all the native OEM’s GUIs on any of the screens in the car \u2013 if the OEM allows it.\u201d<\/p>\n

Poliak says Apple\u2019s \u201cbiggest potential challenge is probably the willingness of OEMs to open up vehicle interfaces to something that’s transitory and presents possible risks that another company will control.\u201d<\/p>\n

But Poliak says automakers are still the gatekeepers and Apple can only do more if they\u2019re collaborating with OEMs. He adds that Apple likely won\u2019t have the opportunity to do more than just the current version of CarPlay \u201cwithout a direct and close collaboration with OEMs because OEMs need to understand what the phone can do and guarantee a certain experience to have the phone do more.\u201d<\/p>\n

But OEMs could be caught between the proverbial rock and a hard place. Passaro says that Apple\u2019s CarPlay is \u201can inevitable evolution of the continued dominance of smartphones and their capabilities in everyone\u2019s life.\u00a0 The trick for OEMs will be how they maintain their own brand values while simultaneously giving users what they want, such as seamless integration of their digital lives,\u201d he adds.<\/p>\n

Passaro predicts that the better native OEM infotainment systems will fare well against CarPlay\u2019s further encroachment, whereas OEMs who have terrible UIs and UX \u201cwill basically just have to hand over this major touchpoint of their brand to the Apples and Googles of the world.\u201d But adds that \u201cGoogle’s AAOS is geared towards enabling OEMs to build great native UIs while maintaining a strong and unique brand identity, so it will be a lot of fun to see how it plays out.\u201d<\/p>\n

\"\"<\/p>\n

More handwringing among OEMs<\/strong><\/h3>\n

It could also cause more handwringing among OEMs, especially since CarPlay is now so entrenched in vehicles, which gives Apple more leverage, says Poliak. \u201cApple has such large market adoption that it\u2019s possible they could change their terms of service to require more content to certify that device for use in a car,\u201d he adds.<\/p>\n

\u201cI’m not saying Apple will do that,\u201d he says. \u201cThat\u2019s just another potential concern. OEMs are starting to give up so much real estate to the projection modes that it becomes very easy to change the terms of what is allowable as a certified Made for iPhone CarPlay device.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s hard to imagine now that Apple CarPlay is in 98% of new vehicles, but when the feature was first introduced in 2014 automakers worried about the data Apple \u2013 and Google with Android Auto \u2013 would be able to access. German automakers in particular expressed alarm and Toyota held off adding CarPlay until the […]<\/p>\n","protected":false},"author":1,"featured_media":29157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-29156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/29156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29156"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/29156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/29157"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29156"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}