{"id":30716,"date":"2022-09-02T18:06:56","date_gmt":"2022-09-02T22:06:56","guid":{"rendered":"https:\/\/autosector.com\/?p=30716"},"modified":"2022-09-02T18:06:56","modified_gmt":"2022-09-02T22:06:56","slug":"ford-ev-sales-soar-307-august-second-us-ev-sales","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=30716","title":{"rendered":"Ford EV sales soar 307% in August as automaker clinches second place in US market"},"content":{"rendered":"<p><a href=\"https:\/\/electrek.co\/guides\/ford\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ford<\/a> has poured all of its efforts into converting its fleet to electric, and it\u2019s paying off big time. America\u2019s best-selling automaker continues seeing strong demand for its EV models as sales grew another 307% in August. <\/p>\n<p>For over a century, Ford has been leading the US auto industry to new heights. Henry Ford revolutionized the industry, introducing the first moving assembly line <a href=\"https:\/\/corporate.ford.com\/about\/history\/company-timeline.html\" target=\"_blank\" rel=\"noreferrer noopener\">in 1913<\/a> to boost production. <\/p>\n<p>After that, the company made the first-ever truck, the Ford Motel TT, in 1915. Now the company is moving to a new frontier, an all-electric one. <\/p>\n<p>Ford is having success thus far in converting its most popular models to EVs. It started with the <a href=\"https:\/\/electrek.co\/guides\/ford-mach-e\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mustang Mach-e<\/a> in Dec 2020, an electric twist on the longtime muscle car favorite. After that, Ford introduced an electric version of its commercial van, the E-Transit, a heavy favorite in the industry.<\/p>\n<p>To dig deeper into the EV market, Ford introduced the F-150 Lightning, an all-electric pickup, to join its ever-popular f-series lineup. Deliveries began in May 2022, and by August, Ford had <a href=\"https:\/\/electrek.co\/2022\/08\/03\/ford-f-150-lightning-50-states\/\" target=\"_blank\" rel=\"noreferrer noopener\">delivered its EV truck<\/a> to all 50 US states. The company is now struggling to keep up as more and more orders are coming in. <\/p>\n<p>James Farley, Ford\u2019s CEO, commented on the positive response from consumers during its second-quarter <a href=\"https:\/\/www.fool.com\/earnings\/call-transcripts\/2022\/07\/28\/ford-f-q2-2022-earnings-call-transcript\/\" target=\"_blank\" rel=\"noreferrer noopener\">earnings call<\/a> at the end of July, explaining: <\/p>\n<blockquote class=\"wp-block-quote\" readability=\"10\">\n<p>Now we\u2019ve been overwhelmed with the demand for our first-generation EVs, the Mustang Mach-E, the Lightning and the E-Transit. These products are in the market now, and we have strong multiyear order banks. We\u2019re selling them as fast as we can make them.<\/p>\n<\/blockquote>\n<p>Ford looks to hit a 60,000 EV run rate by the end of next year while ramping it up to 2 million by 2026. That being said, Ford is locking up deals for critical battery minerals with suppliers like <a href=\"https:\/\/electrek.co\/guides\/catl\/\" target=\"_blank\" rel=\"noreferrer noopener\">CATL<\/a> to ensure it can hit its goals.<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><img fetchpriority=\"high\" decoding=\"async\" title=\"Ford EV sales soar 307% in August as automaker clinches second place in US market\" width=\"1400\" height=\"700\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/08\/Ford-mach-e-updates-1-1.jpeg?quality=82&amp;strip=all&amp;w=1000\" alt=\"Ford-mach-e-updates-1\" class=\"wp-image-252455\" srcset=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/08\/Ford-mach-e-updates-1-1.jpeg 1400w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/08\/Ford-mach-e-updates-1-1.jpeg?resize=150,75 150w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/08\/Ford-mach-e-updates-1-1.jpeg?resize=300,150 300w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/08\/Ford-mach-e-updates-1-1.jpeg?resize=768,384 768w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/08\/Ford-mach-e-updates-1-1.jpeg?resize=1024,512 1024w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/08\/Ford-mach-e-updates-1-1.jpeg?resize=350,175 350w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2022\/08\/Ford-mach-e-updates-1-1.jpeg?resize=290,145 290w\" sizes=\"(max-width: 1400px) 100vw, 1400px\"\/><figcaption>Ford Mustang Mach-e Vapor Blue Source: Ford<\/figcaption><\/figure>\n<h2 id=\"h-ford-ev-sales-grew-more-than-four-fold-in-august-extending-winning-streak\">Ford EV sales grew more than four-fold in August, extending winning streak<\/h2>\n<p>After selling out initially, Ford <a href=\"https:\/\/electrek.co\/2022\/08\/09\/f150-lightning-price-increase\/\" target=\"_blank\" rel=\"noreferrer noopener\">reopened orders<\/a> for the F-150 lightning in early August with new pricing and updated colors. And then last week, Ford opened <a href=\"https:\/\/electrek.co\/2022\/08\/25\/ford-reopens-mustang-mach-e-orders-pricing-color-updates\/\" target=\"_blank\" rel=\"noreferrer noopener\">orders for the Mustang Mach-e<\/a>, also featuring a price raise and two new colors. <\/p>\n<p>The F-150 Lightning had its best month (again), selling on dealer lots in just eight days, its fastest turning vehicle. The EV truck sold 2,373 in August, 200 more than in July. <\/p>\n<p>The Mustang Mach-e, on the other hand, is in heavy demand despite being on the market for over a year now. Mach-e sales reached 3,120, up 115% from August 2021. Yet, orders for the new Mach-e hit record levels of over 7,800 in the month.<\/p>\n<p>Ford\u2019s commercial EV van dominates the market with over 90% share. The automaker sold 404 E-transit\u2019s in August.<\/p>\n<p>The feedback has been impressive so far, with Ford claiming the second spot in the US EV sales market in August. Here\u2019s a breakdown of Ford\u2019s EV sales to date for 2022.<\/p>\n<ul>\n<li>Ford F-150 lighting \u2013 6,842<\/li>\n<li>Mustang Mach-e \u2013 25, 765<\/li>\n<li>E-Transit \u2013 3,938<\/li>\n<\/ul>\n<p>Even though interest rates are rising and prices of models are going up, Ford\u2019s EV sales are not slowing down. August shows that EVs are in high demand, and automakers are still struggling to keep up.<\/p>\n<h2 id=\"h-electrek-s-take\">Electrek\u2019s Take<\/h2>\n<p>Ford has made a solid case for itself over the past year as a real EV contender. With almost every legacy automaker and EV startup chasing Tesla at this point for market share,  Ford looks to build upon its success so far. <\/p>\n<p>With the successful introduction of the F-150 Lightning, Ford is claiming a critical market in EV trucks. <\/p>\n<p>Ford has mentioned it will focus on converting a few key models (such as the <a href=\"https:\/\/electrek.co\/2022\/08\/24\/chevy-ford-lover-older-models-going-electric\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explorer, Maverick, and Ranger<\/a>) that already sell well within its portfolio to electric. <\/p>\n<p>Will it be enough for Ford to hold on to its market share? I wouldn\u2019t doubt it. You see, Ford has an advantage over startups in that it can funnel money from traditional vehicle sales to boost growth in its electric models. <\/p>\n<p>I will be interested to see how the market reacts as new EV trucks are introduced. Rivian is ramping production of its <a href=\"https:\/\/electrek.co\/guides\/rivian-r1t\/\" target=\"_blank\" rel=\"noreferrer noopener\">R1T<\/a>, while Tesla\u2019s cybertruck is set to hit production in 2023.<\/p>\n<p>The old vs. the new \u2013 who will come out on top? I wouldn\u2019t be surprised to see Ford hold its own with almost 100 years of experience in building trucks. Then again, electric is a different ballgame. We will see.<\/p>\n<div class=\"ad-disclaimer-container\" readability=\"6.3518518518519\">\n<p class=\"disclaimer-affiliate\"><em>FTC: We use income earning auto affiliate links.<\/em> <a href=\"https:\/\/electrek.co\/about\/#affiliate\">More.<\/a><\/p>\n<p><a href=\"https:\/\/bit.ly\/3q0u4Oz\"><img decoding=\"async\" class=\"aligncenter wp-image-927041 size-medium\" src=\"https:\/\/9to5toys.com\/wp-content\/uploads\/sites\/5\/2022\/09\/Native-Banner-750x150-1.gif?w=655\" alt=\"\" width=\"655\" height=\"131\"\/><\/a><\/div>\n<hr\/>\n<p><a href=\"https:\/\/www.youtube.com\/channel\/UCcOIZzJgLCyMPILY7-1Vsdg?sub_confirmation=1\">Subscribe to Electrek on YouTube for exclusive videos<\/a> and subscribe to the <a href=\"https:\/\/www.electrek.co\/guides\/electrek-podcast\">podcast<\/a>.<!-- youtube embed --><\/p>\n<p><iframe title=\"Recent Videos\" src=\"https:\/\/www.youtube.com\/embed\/1DXOa0Kf-D0?playlist=d4OsZyKvBf0,34b6I-QT3yA,-5Gln-1fPeE,EI-GBhyJgqA,33H1to7oDe4,Y762nr0603I,wFmmgNotPvs,vSMgQyvuqhk,t8texPyD3Co\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"1000\" height=\"563\">[embedded content]<\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ford has poured all of its efforts into converting its fleet to electric, and it\u2019s paying off big time. America\u2019s best-selling automaker continues seeing strong demand for its EV models as sales grew another 307% in August. For over a century, Ford has been leading the US auto industry to new heights. Henry Ford revolutionized [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-30716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/30716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30716"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/30716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30716"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}