{"id":31096,"date":"2022-09-09T06:00:40","date_gmt":"2022-09-09T10:00:40","guid":{"rendered":"http:\/\/autosector.com\/?p=31096"},"modified":"2022-09-09T06:00:40","modified_gmt":"2022-09-09T10:00:40","slug":"alpina-focus-luxury-future-models","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=31096","title":{"rendered":"ALPINA To Focus On Luxury, Bridge Gap Between BMW And Rolls-Royce"},"content":{"rendered":"

The BMW Group took many people by surprise back in March when it announced plans to acquire ALPINA. Since then, we\u2019ve learned there won\u2019t be any radical changes in Buchloe and the new owner will be \u201cvery careful and thoughtful\u201d<\/a> in how it will shape the brand\u2019s future. The current partnership between the two entities will come to an end on December 31, 2025, so whatever BMW has in store for ALPINA, it won\u2019t come into effect until 2026 at the earliest.<\/p>\n

In the meantime, a high-ranked BMW official spoke with Australian magazine CarSales<\/em> about the direction ALPINA will take under new ownership. BMW\u2019s Vice President, Head of Series Luxury Class, Christian Tschurtschenthaler, believes there is a gap that needs to be filled between the most expensive BMW and the \u201ccheapest\u201d Rolls-Royce<\/a>:<\/p>\n

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\u201cThere is space between the top of BMW at \u20ac200,000-\u20ac220,000 and the bottom of Rolls-Royce, which starts at around \u20ac350,000.\u201d<\/p>\n<\/blockquote>\n