{"id":31183,"date":"2022-09-10T12:03:43","date_gmt":"2022-09-10T16:03:43","guid":{"rendered":"http:\/\/autosector.com\/?p=31183"},"modified":"2022-09-10T12:03:43","modified_gmt":"2022-09-10T16:03:43","slug":"junkyard-gem-1971-mercury-comet","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=31183","title":{"rendered":"Junkyard Gem: 1971 Mercury Comet 2-Door Sedan"},"content":{"rendered":"

When Ford<\/a> introduced the original Maverick<\/a> for the 1970 model year, Dearborn tradition required that a Mercury-badged version be created. That car ended up being the Comet<\/a>, built from the 1971 through 1977<\/a> model years. Here’s one of those first-year Comets<\/a> in rough but recognizable condition, found in a Denver self-service yard<\/a> not long ago.<\/p>\n

The Comet name<\/a> had spent the 1960s affixed to the flanks of Mercurized Ford Falcons<\/a> (1960-1965) and Fairlanes<\/a> (1966-1969). Since the Maverick<\/a> was the successor of the Falcon \u2014 sales of which went into an irrecoverable downward spiral once its sportier Mustang<\/a> first cousin hit the streets \u2014 it made sense to move the Comet name over to the Mercury<\/a> version.<\/p>\n

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Nearly every American Mercury model<\/a> ever sold was a U.S.-market Ford model with a different name and some gingerbread slapped on. Notable exceptions to this tradition include the 1999-2002 Mercury Cougar<\/a> (mechanically based on the Contour<\/a> but with a unique body) and the 1991-1994 Mercury Capri<\/a> (an Australian-built mashup of Mazda components<\/a> borrowed from the Ford Laser<\/a>).<\/p>\n

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The Comet was by far the cheapest Mercury model available in 1971, though it was considered more prestigious than its Maverick counterpart. The price tag on the ’71 Comet two-door sedan started at $2,217 (about $16,505 in 2022 dollars), while the ’71 Maverick two-door sedan cost $2,175 ($16,193 today).<\/p>\n

Meanwhile, AMC would sell you a new Hornet two-door sedan<\/a> for\u00a0one dollar<\/em> less than a Maverick, Chevrolet<\/a> had the Nova coupe<\/a> for a dollar\u00a0more<\/em> than the Maverick, and Plymouth<\/a> offered the Valiant Duster<\/a> for $2,313 ($17,220 now). Toyota<\/a> had a Maverick competitor as well that year, with the Corona<\/a> at $2,150 for the sedan and $2,310 for the coupe. Having driven every one of the aforementioned models, I’d take the Duster if I went back in time and had to choose one (as a 1969 Corona owner<\/a>, I’m not a fan of the 1971 facelift, though the Corona’s build quality beats the Duster’s).<\/p>\n

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The build sticker<\/a> on this car tells us that it was built at the Kansas City Assembly Plant<\/a> (where Transits and F-150s are made today<\/a>) and sold through the Los Angeles district sales office (there was a DSO in Denver, so it’s a near-certainty that this car didn’t start out in Colorado). The paint started out as Bright Blue Metallic (it’s neither bright nor metallic 51 years down the road) and the interior was done up in Medium Blue Cloth & Vinyl.<\/p>\n

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The build sticker says the original engine was a 200-cubic-inch (3.3-liter) pushrod straight-six, rated at 115 horsepower (and perhaps this is that very engine, though swaps are rampant on Detroit cars of this era). That’s a 15-horse upgrade over the base 170-cube six, and it cost the original purchaser an extra $39 ($290 in 2022 bucks). This engine served as the basis for the HSC four-cylinder<\/a> designed for the Ford Tempo<\/a> a bit more than a decade later. A 250ci six with 145 horses and a 302ci V8<\/a> with 210 hp were also available<\/a> in the 1971 Comet.<\/p>\n

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The base transmission in the 1971 Maverick\/Comet was a three-speed manual; the Maverick had a “three-on-the-tree” column-mounted shifter<\/a> as base equipment while the Comet got a sportier floor-mounted shifter<\/a> at no extra cost. No four-speed manual was ever available from the factory on a highway-legal U.S.-market 1970-1977 Maverick or Comet (though I’m sure some dealers<\/a> installed them in new cars<\/a>), but a three-speed automatic was available for $183 extra ($1,362 today) on the 1971 Comet.<\/p>\n

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All in all, a pretty cool economy car from a half-century ago, and its two-door layout makes it seem like a great candidate for some modern running gear and a general sprucing-up. Unfortunately, there’s rust. Oh yes, there’s rust. Decades of rain and snow getting into the passenger compartment have eaten big holes in the floors, for starters.<\/p>\n

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Then there’s the rot in the usual places. It’s repairable<\/a>, but the cost would be a lot more than the value of the end result.<\/p>\n

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The body has some alarmingly thick layers of body filler, hiding who-knows-what old damage.<\/p>\n

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The interior has been thoroughly ravaged by the elements as well. A 1971 Mustang in this condition\u00a0might<\/em> be worth restoring, but not a Comet.<\/p>\n\n

Bobby Hull<\/a> thought it was nifty.<\/p>\n\n

A small car can only be first\u2026 if it\u00a0lasts<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

When Ford introduced the original Maverick for the 1970 model year, Dearborn tradition required that a Mercury-badged version be created. That car ended up being the Comet, built from the 1971 through 1977 model years. Here’s one of those first-year Comets in rough but recognizable condition, found in a Denver self-service yard not long ago. […]<\/p>\n","protected":false},"author":1,"featured_media":31184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-31183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/31183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31183"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/31183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/31184"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31183"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}