Hyundai is redefining its communications in Canada by releasing a catalogue of all-new marketing communications, drawing on cultural elements from its dual national identity \u2013 South Korea and Canada. Hyundai Auto Canada\u2019s new platform is \u201cWe make WAH\u201d with continued emphasis on the Korean expression \u2013 \u201cWAH\u201d (\uc640). The phrase \u201cWAH\u201d similar to \u201cWow\u201d in English will be prevalent in every single customer touchpoint to encapsulate the excitement, pleasure and enjoyment Hyundai strives to impart on every customer\u2019s ownership experience.<\/p>\n
As part of this new Canadian-Korean communications platform, Hyundai Auto Canada announced it will apply the additional title of \u201cOfficial Electric Vehicle of the NHL and NHLPA\u201d to its vehicle partnership with the National Hockey League (NHL) and the National Hockey League Players\u2019 Association (NHLPA), marking the first time an automotive partner has made the \u201celectric vehicle\u201d distinction in its affiliation tagline.<\/p>\n
\u201cThe combination of \u2018WAH\u2019 and our partnership with the NHL and NHLPA will revitalize our marketing activities, while setting a new tone for not only our identity, but how we approach the business,\u201d says Christine Smith, director of marketing at Hyundai Auto Canada. \u201cAhead of any project or major decision, we need to ask ourselves, \u2018Are we delivering WAH in this moment? Are we surprising with joy?\u2019 To the latter point, the partnership with the NHL and NHLPA provides the perfect way to bring joy to our customers, leveraging players and opportunities to grow the sport in Canada, and on the dealer level to engage directly with customers.\u201d<\/p>\n
In homage to its South Korean roots, Hyundai Auto Canada will apply the Korean phrase, \u201cWAH,\u201d to all elements of marketing communications, unifying its diverse lineup of electric vehicles, hybrids, and ICE models. \u201cWAH\u201d and the Korean character, \uc640, will be present in every touchpoint for Hyundai in Canada, including: social media, digital, print, cinema, events, out of home and point of purchase advertising.<\/p>\n
\u201cIn Korean, \u2018WAH\u2019 is a single syllable that captures positive emotion in a broad sense. Its versatility allows it to apply to individual experiences for our customers, and shared moments for our entire network of dealers and team members,\u201d says June (Jun Hyung) Lim, public relations and marketing executive coordinator, Hyundai Motor North America. \u201c\u2018WAH\u2019 in the context of Hyundai is genuine, it is what drives us to inspire, impress and excite our customers. When I think of \u2018WAH\u2019 the Korean definition for me is, to surprise with joy.\u201d<\/p>\n
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Hyundai is redefining its communications in Canada by releasing a catalogue of all-new marketing communications, drawing on cultural elements from its dual national identity \u2013 South Korea and Canada. Hyundai Auto Canada\u2019s new platform is \u201cWe make WAH\u201d with continued emphasis on the Korean expression \u2013 \u201cWAH\u201d (\uc640). The phrase \u201cWAH\u201d similar to \u201cWow\u201d in […]<\/p>\n","protected":false},"author":5,"featured_media":32985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-32984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manufacturing"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/32984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32984"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/32984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/32985"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32984"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}