{"id":34485,"date":"2022-10-25T00:04:07","date_gmt":"2022-10-25T04:04:07","guid":{"rendered":"https:\/\/autosector.com\/?p=34485"},"modified":"2022-10-25T00:04:07","modified_gmt":"2022-10-25T04:04:07","slug":"1137587_shanghai-picked-for-first-maybach-atelier","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=34485","title":{"rendered":"Shanghai picked for first Maybach Atelier"},"content":{"rendered":"

Mercedes-Benz Maybach last week opened what it refers to as an \u201cAtelier\u201d in Shanghai, China.<\/p>\n

It’s the latest in a series of Maybach brand stores, but unlike the existing stores, which focus on fashion and in some cases saddles for horseback riding, the Atelier, a French word meaning \u201can artist’s studio,\u201d makes it possible to purchase a Maybach vehicle. An expert is on hand to guide the customer through the ordering and personalization processes.<\/p>\n

A Maybach vehicle is also present in the Atelier, though the customer is also able to get a sense of all that Maybach has to offer via digital installations, including a configuration with 3D and haptic elements, the automaker said.<\/p>\n

\"Mercedes-Benz<\/p>\n

Mercedes-Benz Maybach Atelier in Shanghai<\/p>\n<\/div>\n

For customers with extra-deep pockets, the store will allow buyers to add options from Mercedes’ Manufaktur personalization department<\/a>. The Maybach currently present at the Atelier is a special edition built by Manufaktur, the 2023 Maybach S680 by Virgil Abloh<\/a>.<\/p>\n

Maybach said it plans to add more locations for the Atelier concept through 2030, though the automaker hasn’t said where.<\/p>\n

The roll-out of the Atelier is part of Mercedes’ strategy to grow the Maybach range in coming years, while adding more personalization options<\/a> and special-edition models. Two more Maybachs are in the works, based on the SL sports car<\/a> and EQS SUV full-size electric SUV<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mercedes-Benz Maybach last week opened what it refers to as an \u201cAtelier\u201d in Shanghai, China. It’s the latest in a series of Maybach brand stores, but unlike the existing stores, which focus on fashion and in some cases saddles for horseback riding, the Atelier, a French word meaning \u201can artist’s studio,\u201d makes it possible to […]<\/p>\n","protected":false},"author":1,"featured_media":34486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-34485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/34485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34485"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/34485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/34486"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34485"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}