{"id":34592,"date":"2022-10-26T05:32:05","date_gmt":"2022-10-26T09:32:05","guid":{"rendered":"http:\/\/autosector.com\/?p=34592"},"modified":"2022-10-26T05:32:05","modified_gmt":"2022-10-26T09:32:05","slug":"bmw-boss-defends-design-direction-says-controversy-pays-off","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=34592","title":{"rendered":"BMW Boss Defends Design Direction: Controversy Pays Off And Almost Everyone Loves The XM"},"content":{"rendered":"

A lot has been said about BMW\u2019s current design language as many have been quick to criticize the Bavarian brand for coming out with such extroverted cars. It all started with the large kidney grilles of the current-generation M3 and M4 before the German luxury marque doubled down on its eccentric styling approach with the iX and the 7 Series \/ i7. The X7 facelift introduced earlier this year along with the recently unveiled M2 G87 also look daring, to say the least.<\/p>\n

Will BMW literally<\/em> go back to the drawing board? Well, the short answer would have to be \u201cno.\u201d Speaking with journalists last week in the United States at the local launch of the new 7er<\/a>, BMW chairman Oliver Zipse defended the company\u2019s wild design direction. He argued a future-oriented design that brings significant changes to the existing trends must be controversial:<\/p>\n

\u201cIf you want to change design, any step into the future that is perceived as new will be controversial automatically. There\u2019s no such thing as a future-oriented design without controversy. That\u2019s the trick: to have controversy and the outcome is \u2018I want to have it\u2019 and \u2018I like it\u2019 and of course, it\u2019s a plan.\u201d<\/p>\n

BMW\u2019s head honcho admitted he wants controversy because it generates engagement, which ultimately leads to more sales. Surprisingly, he told the Australian magazine CarSales<\/em> that \u201calmost everyone loves\u201d the 2023 XM<\/a> after saying that all modern cars from other brands \u201clook very much alike.\u201d He reiterated the strategy regarding the fact eccentric designs won\u2019t trickle down the lineup as high-volume models will retain the conventional look.<\/p>\n

The 58-year-old German executive mentioned models like the 7 Series, X7, and XM must appeal only to the customers who are interested in shopping in this segment. Oliver Zipse also thinks the type of powertrain shouldn\u2019t dictate how a car looks, hence why the X1 \/ iX1, X3, iX3, 3 Series \/ i3 Sedan, and the 7 Series \/ i7 pairs look virtually identical. In addition, the revamped 5 Series \/ i5<\/a> coming next year will also largely share the design.<\/p>\n

More diversity between ICE and EV models could arrive in 2025 when BMW will unveil the Neue Klasse platform<\/a> largely dedicated to vehicles without combustion engines.<\/p>\n

Source: CarSales<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A lot has been said about BMW\u2019s current design language as many have been quick to criticize the Bavarian brand for coming out with such extroverted cars. It all started with the large kidney grilles of the current-generation M3 and M4 before the German luxury marque doubled down on its eccentric styling approach with the […]<\/p>\n","protected":false},"author":25,"featured_media":34593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-34592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/34592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34592"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/34592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/34593"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34592"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}