{"id":36492,"date":"2022-11-20T00:04:39","date_gmt":"2022-11-20T05:04:39","guid":{"rendered":"http:\/\/autosector.com\/?p=36492"},"modified":"2022-11-20T00:04:39","modified_gmt":"2022-11-20T05:04:39","slug":"nissan-leaf-nameplate-not-dropped","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=36492","title":{"rendered":"Nissan Insists Leaf Nameplate Will Not Be Dropped"},"content":{"rendered":"<p>A Nissan representative has stated that the Leaf is &#8220;here to stay&#8221; despite slowing sales. Nissan&#8217;s first mass-market EV was very popular in the early-mid 2010s however increased competition has had a significant impact on sales in recent years.<\/p>\n<p>The arrival of a second-generation <a href=\"https:\/\/insideevs.com\/nissan\/leaf\/\" data-inline-widget=\"internal-links\" data-type-id=\"1\" data-params=\"%7B%22make_alias%22%3A%22nissan%22%2C%22alias%22%3A%22leaf%22%7D\">Leaf<\/a> in 2018 did little to improve things, with only around 50,000 sold in the US to date. While that may sound like a lot, in reality it&#8217;s not for a vehicle in the $25-40k price bracket built by a mainstream manufacturer. For reference, between 2013 and 2017 when EV demand was much lower, <a href=\"https:\/\/insideevs.com\/nissan\/\" data-inline-widget=\"internal-links\" data-type-id=\"2\" data-params=\"%7B%22alias%22%3A%22nissan%22%7D\">Nissan<\/a> still managed to sell over 80,000 Leafs in America.<\/p>\n<p>Leaf trim levels have been drastically cut for the 2023 model year with buyers now only able to choose from two options: S (40 kWh battery) and SV (60 kWh). However, Nissan has insisted the Leaf will not be discontinued in the near future.\u00a0When questioned about the Leaf, Nissan&#8217;s head of\u00a0EV marketing and sales strategy\u00a0Aditya Jairaj told <em>Autoblog<\/em> that\u00a0&#8220;it&#8217;s here to stay&#8221;.<\/p>\n<p>Jairaj didn&#8217;t get into specifics so it&#8217;s hard to tell precisely what his statement meant. One possibility is that the Leaf will remain a hatchback, although there&#8217;s also a chance a new version will be launched as a crossover to improve ailing sales. We have already seen popular models from other brands switch from hatchbacks to crossovers to alleviate slowing demand, such as the <a href=\"https:\/\/insideevs.com\/news\/593219\/renault-megane-electric-price-uk\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22593219%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22renault-megane-electric-price-uk%22%7D\">Renault Megane<\/a>. On paper, making the third-gen Leaf a small crossover that sits below the <a href=\"https:\/\/insideevs.com\/nissan\/ariya\/\" data-inline-widget=\"internal-links\" data-type-id=\"1\" data-params=\"%7B%22make_alias%22%3A%22nissan%22%2C%22alias%22%3A%22ariya%22%7D\">Ariya<\/a> would make a lot of sense.<\/p>\n<section class=\"relatedContent-new trinity-skip-it\" contenteditable=\"false\" draggable=\"true\" data-widget=\"related-content\" data-widget-size=\"content\" data-params=\"%7B%22type_id%22%3A0%2C%22title_id%22%3A%22%22%2C%22items%22%3A%5B%7B%22article_edition_id%22%3A%22622266%22%2C%22title%22%3A%22Nissan%20Aims%20To%20Entice%20EV%20Owners%20With%20New%20Customer%20Care%20Package%22%2C%22alias%22%3A%22nissan-offers-ev-owners-carefree-plus-package%22%2C%22section%22%3A%221%22%2C%22is_video%22%3A%220%22%2C%22images%22%3A%7B%22s5%22%3A%22https%3A%2F%2Fcdn.motor1.com%2Fimages%2Fmgl%2Fqkg9kG%2Fs5%2Fnissan-ariya-first-drive.jpg%22%7D%7D%2C%7B%22article_edition_id%22%3A%22619695%22%2C%22title%22%3A%22Nissan%20Electrifies%20SEMA%20With%20Quirky%20Ariya%20Surfwagon%20Concept%22%2C%22alias%22%3A%22nissan-electrifies-sema-with-ariya-surfwagon-sunny-leaf-show-cars%22%2C%22section%22%3A%221%22%2C%22is_video%22%3A%220%22%2C%22images%22%3A%7B%22s5%22%3A%22https%3A%2F%2Fcdn.motor1.com%2Fimages%2Fmgl%2FYA7wVw%2Fs5%2Fnissan-ariya-surfwagon-concept.jpg%22%7D%7D%5D%7D\">   <\/section>\n<p>Regardless, Nissan continuing to make its entry-level EV is a good thing. Although there is an abundance of electric cars on sale today, affordable options are few and far between.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Nissan representative has stated that the Leaf is &#8220;here to stay&#8221; despite slowing sales. Nissan&#8217;s first mass-market EV was very popular in the early-mid 2010s however increased competition has had a significant impact on sales in recent years. The arrival of a second-generation Leaf in 2018 did little to improve things, with only around [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-36492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/36492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36492"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/36492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/36493"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36492"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}