{"id":37659,"date":"2022-12-06T12:04:11","date_gmt":"2022-12-06T17:04:11","guid":{"rendered":"https:\/\/autosector.com\/?p=37659"},"modified":"2022-12-06T12:04:11","modified_gmt":"2022-12-06T17:04:11","slug":"electrify-america-as-seen-on-ev-campaign","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=37659","title":{"rendered":"Electrify America Employs Satire To Educate With \u201cAs Seen On EV\u201d Campaign"},"content":{"rendered":"<p>Electrify America is known for its nationwide fast charger network, which directly competes with Tesla\u2019s Supercharger network. And while Tesla is known for its <a href=\"https:\/\/insideevs.com\/news\/593991\/tesla-elon-musk-how-advertising-helps-automakers\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22593991%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22tesla-elon-musk-how-advertising-helps-automakers%22%7D\">zero-advertisement policy<\/a>, Electrify America \u2013 which is part of Volkswagen Group of America (remember <a href=\"https:\/\/insideevs.com\/news\/329287\/volkswagen-dieselgate-settlement-includes-2-billion-investment-towards-electric-cars\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22329287%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22volkswagen-dieselgate-settlement-includes-2-billion-investment-towards-electric-cars%22%7D\">Dieselgate<\/a>?) \u2013 is trying to bring some Netflix-style entertainment to potential EV buyers with a new satirical campaign called \u201cAs seen on EV.\u201d<\/p>\n<p>With the tagline \u201celectric cars are worth watching,\u201d the campaign has three short videos which outline the main benefits of electric vehicles.<\/p>\n<p>The first video in the series, called \u201cThrift and frugality,\u201d is inspired by the hit series Bridgerton and puts a <a href=\"https:\/\/insideevs.com\/bmw\/ix\/\" target=\"_blank\" rel=\"noopener\" data-inline-widget=\"internal-links\">BMW iX<\/a> in the role of Lord Chargington, who \u201cmoves quite quickly\u201d and \u201crequires less routine maintenance than other gentlemen.\u201d<\/p>\n<section class=\"trinity-skip-it\" contenteditable=\"false\" draggable=\"true\" data-widget=\"video\" data-url-params=\"\"><img decoding=\"async\" class=\"sizer\" draggable=\"false\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAJCAYAAAA7KqwyAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAABpJREFUeNpi\/P\/\/PwMlgImBQjBqwLAwACDAAOVfAw9\/ZDvcAAAAAElFTkSuQmCC\" alt=\"\"\/> <\/p>\n<p><iframe allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\" height=\"315\" title=\"YouTube video player\" width=\"560\" data-src=\"https:\/\/www.youtube.com\/embed\/JS_n6EGsZk0\" data-src-param=\"\">[embedded content]<\/iframe><\/p>\n<\/section>\n<p>The second video is called \u201cLove is electric\u201d and it looks like a preview for a reality show like Love is blind, where a girl falls for a <a href=\"https:\/\/insideevs.com\/genesis\/gv60\/\" target=\"_blank\" rel=\"noopener\" data-inline-widget=\"internal-links\">Genesis GV60<\/a> that can \u201cDC fast-charge at thousands of chargers nationwide, or overnight in my garage.\u201d<\/p>\n<section class=\"trinity-skip-it\" contenteditable=\"false\" draggable=\"true\" data-widget=\"video\" data-url-params=\"\"><img decoding=\"async\" class=\"sizer\" draggable=\"false\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAJCAYAAAA7KqwyAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAABpJREFUeNpi\/P\/\/PwMlgImBQjBqwLAwACDAAOVfAw9\/ZDvcAAAAAElFTkSuQmCC\" alt=\"\"\/> <\/p>\n<p><iframe allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\" height=\"315\" title=\"YouTube video player\" width=\"560\" data-src=\"https:\/\/www.youtube.com\/embed\/iqN06xNpBbg\" data-src-param=\"\">[embedded content]<\/iframe><\/p>\n<\/section>\n<p>The third video, \u201cOld dog new truck,\u201d sees a cowboy talking to a <a href=\"https:\/\/insideevs.com\/ford\/f-150-ev\/\" data-inline-widget=\"internal-links\" data-type-id=\"1\" data-params=\"%7B%22make_alias%22%3A%22ford%22%2C%22alias%22%3A%22f-150-ev%22%7D\">Ford F-150 Lightning<\/a> like it\u2019s the son of his previous truck, saying that \u201cyour pops was like a brother to me.\u201d The truck opens its front trunk and it\u2019s now part of the family.<\/p>\n<section class=\"trinity-skip-it\" contenteditable=\"false\" draggable=\"true\" data-widget=\"video\" data-url-params=\"\"><img decoding=\"async\" class=\"sizer\" draggable=\"false\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAJCAYAAAA7KqwyAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAABpJREFUeNpi\/P\/\/PwMlgImBQjBqwLAwACDAAOVfAw9\/ZDvcAAAAAElFTkSuQmCC\" alt=\"\"\/> <\/p>\n<p><iframe allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\" height=\"315\" title=\"YouTube video player\" width=\"560\" data-src=\"https:\/\/www.youtube.com\/embed\/mEHAJ5vSuAw\" data-src-param=\"\">[embedded content]<\/iframe><\/p>\n<\/section>\n<p>To quote another hit streaming show, this campaign is \u201cnot great, not terrible.\u201d On the one hand, it\u2019s handing out very little information, especially for potential buyers who already did some research.<\/p>\n<p>On the other hand, it\u2019s trying to address the low market share electric vehicles have in the United States. At just over 5 percent market share, EVs still have a long way to go to become mainstream, although <a href=\"https:\/\/insideevs.com\/news\/606721\/ev-adoption-above-expectations\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22606721%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22ev-adoption-above-expectations%22%7D\">the scales are tipping in their favor<\/a> as time goes by.<\/p>\n<p>With <a href=\"https:\/\/insideevs.com\/news\/621009\/us-electric-car-registrations-n-september2022\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22621009%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22us-electric-car-registrations-n-september2022%22%7D\">over 500,000 EVs registered in the US in the first nine months of 2022<\/a>, sales have increased 57 percent compared to the same period in 2021. In other words, we\u2019re getting there, but there\u2019s still a long way to go, and maybe this sort of campaign can be a conversation starter and inform buyers that don\u2019t know anything about EVs yet.<\/p>\n<p>What\u2019s your take on Electrify America\u2019s campaign? Let us know in the comments below.<\/p>\n<section class=\"relatedContent-new trinity-skip-it\" contenteditable=\"false\" draggable=\"true\" data-widget=\"related-content\" data-widget-size=\"content\" data-params=\"%7B%22type_id%22%3A0%2C%22title_id%22%3A%22%22%2C%22items%22%3A%5B%7B%22article_edition_id%22%3A%22609179%22%2C%22title%22%3A%22Electrify%20America%20Introduces%20Balanced%20Charging%3B%20New%20Naming%20Scheme%22%2C%22alias%22%3A%22electrify-america-balanced-charging-hyper-fast%22%2C%22section%22%3A%221%22%2C%22is_video%22%3A%221%22%2C%22images%22%3A%7B%22s5%22%3A%22https%3A%2F%2Fcdn.motor1.com%2Fimages%2Fmgl%2Fy22MVo%2Fs5%2Felectrify-america-new-branding.jpg%22%7D%7D%2C%7B%22article_edition_id%22%3A%22608675%22%2C%22title%22%3A%22IKEA%20Teams%20Up%20With%20Electrify%20America%20To%20Deploy%20EV%20Charging%20Stations%22%2C%22alias%22%3A%22ikea-partners-electrify-america-ev-charging-stations%22%2C%22section%22%3A%221%22%2C%22is_video%22%3A%220%22%2C%22images%22%3A%7B%22s5%22%3A%22https%3A%2F%2Fcdn.motor1.com%2Fimages%2Fmgl%2FbggpL6%2Fs5%2Fikea-teams-with-electrify-america.jpg%22%7D%7D%5D%7D\">   <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Electrify America is known for its nationwide fast charger network, which directly competes with Tesla\u2019s Supercharger network. And while Tesla is known for its zero-advertisement policy, Electrify America \u2013 which is part of Volkswagen Group of America (remember Dieselgate?) \u2013 is trying to bring some Netflix-style entertainment to potential EV buyers with a new satirical [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-37659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/37659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37659"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/37659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37659"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}