{"id":38172,"date":"2022-12-13T08:51:33","date_gmt":"2022-12-13T13:51:33","guid":{"rendered":"http:\/\/autosector.com\/?p=38172"},"modified":"2022-12-13T08:51:33","modified_gmt":"2022-12-13T13:51:33","slug":"bmw-australia-refuses-direct-sales-fixed-prices","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=38172","title":{"rendered":"BMW Australia Says No To Direct Sales And Fixed Prices"},"content":{"rendered":"<p><meta itemscope=\"\" itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"https:\/\/www.bmwblog.com\/2022\/12\/13\/bmw-australia-refuses-direct-sales-fixed-prices\/\"\/><\/p>\n<div class=\"photomain-article\"> <noscript><img fetchpriority=\"high\" width=\"2500\" height=\"1668\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"BMW M4 Competition 50 Jahre 1\" decoding=\"async\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-1.jpg 2500w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-1-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-1-1535x1024.jpg 1535w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-1-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-1-1536x1025.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-1-2048x1366.jpg 2048w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-1-300x200.jpg 300w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" title=\"image of BMW M4 Competition 50 Jahre 1\"\/><\/noscript><img width=\"2500\" height=\"1668\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%202500%201668%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-1.jpg\" class=\"lazyload attachment-full size-full wp-post-image\" alt=\"BMW M4 Competition 50 Jahre 1\" decoding=\"async\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-1.jpg 2500w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-1-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-1-1535x1024.jpg 1535w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-1-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-1-1536x1025.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-1-2048x1366.jpg 2048w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-1-300x200.jpg 300w\" data-sizes=\"(max-width: 2500px) 100vw, 2500px\" title=\"image of BMW M4 Competition 50 Jahre 1\"\/><\/div>\n<div class=\"post-content\" itemprop=\"description\" readability=\"61.543783783784\">\n<p>The BMW Group will overhaul how it interacts with new customers by beginning to implement direct sales in Europe from 2024 with MINI. It\u2019ll be gradually rolled out across the Old Continent, with Germany to lead the way in the first half of the year. Come 2026, the core BMW brand will also adopt what is known in the automotive industry as the agency model.<\/p>\n<p>Such a strategy has already been <a href=\"https:\/\/www.bmwblog.com\/2022\/11\/10\/bmw-clarifies-direct-sales-not-planned-united-states\/\">ruled out in the United States<\/a>, and this week, BMW Australia told <em>Drive.com.au<\/em> it\u2019s not coming Down Under either: \u201cThere are no current plans to change our existing sales model.\u201d The local magazine points out Jeep Australia has taken a similar decision whereas the regional divisions of Mercedes and Honda are embracing the agency model.<\/p>\n<p><noscript><img decoding=\"async\" class=\"alignnone size-medium wp-image-441452\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-2-830x554.jpg\" alt=\"BMW M4 Competition 50 Jahre 2 830x554\" width=\"830\" height=\"554\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-2-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-2-1535x1024.jpg 1535w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-2-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-2-1536x1025.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-2-2048x1366.jpg 2048w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-2-300x200.jpg 300w\" sizes=\"(max-width: 830px) 100vw, 830px\" title=\"image of BMW M4 Competition 50 Jahre 2 830x554\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-441452\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20554%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-2-830x554.jpg\" alt=\"BMW M4 Competition 50 Jahre 2 830x554\" width=\"830\" height=\"554\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-2-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-2-1535x1024.jpg 1535w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-2-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-2-1536x1025.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-2-2048x1366.jpg 2048w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/12\/BMW-M4-Competition-50-Jahre-2-300x200.jpg 300w\" data-sizes=\"(max-width: 830px) 100vw, 830px\" title=\"image of BMW M4 Competition 50 Jahre 2 830x554\"\/><\/p>\n<p>A direct sale consequently means fixed prices within all regions of a country, so there will be no room left to haggle. Dealers will still be involved in the process by having the responsibility to finalize the deal for which they\u2019ll receive a fixed commission from BMW. The agency model will impact the entire lineup, without a separation between conventionally powered models and EVs like other brands have been doing.<\/p>\n<p>BMW\u2019s sales and marketing boss Pieter Nota told <em>Automotive News Europe<\/em> the <a href=\"https:\/\/www.bmwblog.com\/2022\/12\/08\/bmw-direct-sales-agency-model-fixed-price-europe-2026\/\">agency model<\/a> is not a cost-cutting program but rather a method to \u201cimprove the customer experience and the brand experience.\u201d Of course, the German luxury marque is expecting to benefit from \u201cnew efficiencies\u201d once direct sales will be rolled out across Europe.<\/p>\n<p>Traditional showrooms are not going anywhere as BMW believes they still play an important role. To that effect, a <a href=\"https:\/\/www.bmwblog.com\/2022\/10\/21\/australian-dealer-opens-showroom-new-bmw-group-retail-corporate-identity\/\">showroom overhaul<\/a> with a new retail corporate identity is planned in many parts of the world. Even though more and more people prefer to buy cars online, brick-and-mortar stores remain relevant in the digital age.<\/p>\n<p>Source: <a href=\"https:\/\/www.drive.com.au\/news\/bmw-australia-rejects-fixed-priced-new-car-sales-despite-european-change\/\" target=\"_blank\" rel=\"noopener\">Drive.com.au<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The BMW Group will overhaul how it interacts with new customers by beginning to implement direct sales in Europe from 2024 with MINI. It\u2019ll be gradually rolled out across the Old Continent, with Germany to lead the way in the first half of the year. Come 2026, the core BMW brand will also adopt what [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":38173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-38172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/38172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38172"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/38172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/38173"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38172"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}