{"id":38242,"date":"2022-12-14T09:03:41","date_gmt":"2022-12-14T14:03:41","guid":{"rendered":"http:\/\/autosector.com\/?p=38242"},"modified":"2022-12-14T09:03:41","modified_gmt":"2022-12-14T14:03:41","slug":"2023-toyota-prius-first-drive-review","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=38242","title":{"rendered":"2023 Toyota Prius First Drive Review: It doesn&#8217;t suck!"},"content":{"rendered":"<p>DEL MAR, Calif. \u2013 In the beginning, the <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/toyota\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:0;\">Toyota<\/a> Prius was a science experiment. Then it became a phenomenon. Then it matured to be less weird and then, most recently, it got eye-searingly ugly by even Prius standards. Consequently or not, buyers fled en masse. Throughout those four generations, though, certain elements remained consistent: they were incredibly <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/category\/fuel-efficiency\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:1;\">fuel efficient<\/a>, they were love-it-or-hate-it unconventional and they were mind-numbingly uninvolving to drive. For the fifth-generation, 2023 Toyota Prius, only one of those things remains true, and it\u2019s inarguably the one that matters most. It gets as high as 57 miles per gallon combined with different trim levels and drivetrains dipping only as low as 49 mpg. That\u2019s roughly a 5-mpg improvement over before and puts the Prius back on top of the hybrid fuel-efficiency podium.<\/p>\n<p>Yet simply getting incredible <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/category\/fuel-efficiency\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:2;\">fuel economy<\/a> isn\u2019t enough anymore in the face of plug-in hybrids and full EVs. That\u2019s what makes the new Prius\u2019 radical transformation so significant. And honestly, do we really need to delve deeply into how much of a visual transformation the 2023 Toyota Prius represents? Despite being underpinned by a strengthened and lightened version of the same TNGA-C platform, the Prius has gone from one of the most awkward and <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/tag\/ugly+cars\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:3;\">ugly cars<\/a> on the road to something that is well-proportioned, distinctive and genuinely aesthetically pleasing. This futuristic wedge was legitimately turning heads during our drive, and not because they were seeking a sick bag. The new Prius is actually cool, and unlike that second-generation phenomenon, it\u2019s not only because of the mpg readout in the instrument panel.<\/p>\n<p>Which leads us to another key element: the new 2023 Prius is less likely to put people off by being bizarre. For example, the instrument panel that has always resided atop the middle of the dash has migrated to where it always should\u2019ve been: directly in front of the driver. Sure, the digital panel is <em>above<\/em> the steering wheel rim and, as such, may be blocked a bit if you\u2019re shorter, but it\u2019s also closer to the driver\u2019s natural line of sight. The shifter is also now placed on the center console instead of sprouting like a mushroom out of the dash, although it maintains the same left-up for Reverse, left-down for Drive movement that\u2019s been a staple since the second-gen Prius. The shifter hardware itself is basically the same design as what you\u2019d find in a Lexus NX or RX.<\/p>\n<p>The overall design is also more conventional, which isn\u2019t to say dull. Far from it. It\u2019s modern, visually appealing and, well, just look at the before and after below.<\/p>\n<p><img decoding=\"async\" class=\"grp-half\" src=\"https:\/\/o.aolcdn.com\/images\/dims3\/GLOB\/legacy_thumbnail\/800x450\/format\/jpg\/quality\/85\/https:\/\/s.aolcdn.com\/os\/ab\/_cms\/2022\/12\/12184355\/2020-Toyota-Prius.jpg\" alt=\"\" loading=\"lazy\"\/><img decoding=\"async\" class=\"grp-half\" src=\"https:\/\/o.aolcdn.com\/images\/dims3\/GLOB\/legacy_thumbnail\/800x450\/format\/jpg\/quality\/85\/https:\/\/s.aolcdn.com\/os\/ab\/_cms\/2022\/12\/12184638\/2023-Toyota-Prius.jpg\" alt=\"\" loading=\"lazy\"\/><img decoding=\"async\" class=\"grp-half\" src=\"https:\/\/o.aolcdn.com\/images\/dims3\/GLOB\/legacy_thumbnail\/800x450\/format\/jpg\/quality\/85\/https:\/\/s.aolcdn.com\/os\/ab\/_cms\/2022\/12\/12184354\/2020-Toyota-Prius-rear.jpg\" alt=\"\" loading=\"lazy\"\/><img decoding=\"async\" class=\"grp-half\" src=\"https:\/\/o.aolcdn.com\/images\/dims3\/GLOB\/legacy_thumbnail\/800x450\/format\/jpg\/quality\/85\/https:\/\/s.aolcdn.com\/os\/ab\/_cms\/2022\/12\/12184635\/2023-Toyota-Prius-rear-rear-with-kayak.jpg\" alt=\"\" loading=\"lazy\"\/><\/p>\n<p>The standard touchscreen remains 8 inches, but the upgrade is 12.3 inches with the same widescreen orientation and interface as various other recently introduced Toyota and Lexus vehicles. It\u2019s also slightly canted toward the driver, as opposed to its portrait-oriented predecessor that sure looked like it was pointing at the passenger. The interface could still use a permanently docked icon (or physical button) to escape from Apple CarPlay\/Android Auto, and the overly complicated radio interface is a step backward, but overall, this is a sufficiently modern, quick-reacting system.<\/p>\n<p>Down below, the center console is higher with more thoughtfully considered storage solutions. It also doesn\u2019t look like a toilet as the old one did when painted white. Importantly, the quality of materials has improved, including the dash pad, door tops and SofTex simulated leather that no longer looks and feels so obviously simulated.<\/p>\n<p>The seats it covers are both more supportive and interesting to look at, with a 1-inch-lower hip point that makes them feel like you\u2019re sitting in the Prius rather than on top of it. A big part of the seat lowering, however, is because the new Prius\u2019 roof height is 2 inches lower than before. That decrease is mostly over the front occupants, which should be obvious in the side-by-side photos below.<\/p>\n<p><img decoding=\"async\" class=\"grp-half\" src=\"https:\/\/o.aolcdn.com\/images\/dims3\/GLOB\/legacy_thumbnail\/800x450\/format\/jpg\/quality\/85\/https:\/\/s.aolcdn.com\/os\/ab\/_cms\/2022\/12\/12185110\/Toyota-Prius-fourth-generation-profile.jpg\" alt=\"\" loading=\"lazy\"\/><img decoding=\"async\" class=\"grp-half\" src=\"https:\/\/o.aolcdn.com\/images\/dims3\/GLOB\/legacy_thumbnail\/800x450\/format\/jpg\/quality\/85\/https:\/\/s.aolcdn.com\/os\/ab\/_cms\/2022\/12\/12185107\/Toyota-Prius-fifth-generation-profile.jpg\" alt=\"\" loading=\"lazy\"\/><\/p>\n<p>Sadly, you\u2019re less likely to wear a jaunty hat while driving in the new Prius. You\u2019re equally as unlikely to wear one in the back seat. Headroom seemed to be just as tight in both, although at 6-foot-3, I\u2019m a tough test. The newly available fixed glass roof and its sunshade housings do lower the roof forward of rear occupants\u2019 heads, though, making it feel a bit claustrophobic even if their noggins technically fit. And while we\u2019re in the vicinity of visibility, that ultra-raked windshield results in more dashtop reflections than normal, and there\u2019s a chance that those who sit closer to the wheel may feel uncomfortably close to the windshield header.<\/p>\n<p>Once you\u2019re comfortably seated below that header and push the perfectly normal start button, the new Prius displays what is perhaps its most surprising development. The hybrid powertrain is massively more powerful and refined with impressive drivability improvements beyond not just the old Prius, but other Toyota hybrids as well. Engine displacement jumps from 1.8 to 2.0 liters with output following suit from 96 horsepower to 150. The powertrain\u2019s new electric motor, featuring a newly developed magnet and electromagnetic steel plate, produces 111 hp up from 71. The result is a total output of 194 hp, up from a measly 121, which translates into the 0-60-mph time plummeting from a sluggish 9.8 seconds to 7.2. It goes down even further to an even 7.0 with the returning all-wheel-drive system that is once again the result of adding an extra motor to power the rear wheels (output goes up to 196 hp).<\/p>\n<p>This is a huge difference that anyone can notice and appreciate, but so too is the new powertrain\u2019s power delivery. The lighter and more powerful lithium-ion <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/tag\/battery\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:4;\">battery<\/a> now sends more juice to the motor when starting off, allowing for a longer stint of electric-dominant acceleration before the engine kicks on. That engagement is now smoother, and chief engineer Satoki Oya said he prioritized making sure the transition between electric motor and engine outputs was smoother for a less interrupted acceleration curve. It was immediately obvious upon driving the new and previous Priuses back-to-back that he succeeded. The old <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/tesla\/model+s\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:5;\">model\u2019s<\/a> engine comes on almost immediately with a rather clunky engagement and an unflattering growl. The new one indeed runs on electricity longer before the engine comes on in a more seamless way accompanied by a more pleasing, mechanical note that sounds like an actual engine rather than an old blender.<\/p>\n<p><style><![CDATA[.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }]]><\/style>\n<\/p>\n<div class=\"embed-container\">\n <lite-youtube videoid=\"1X5ycrlhUao\" data-thumbnail=\"\"\/>\n<\/div>\n<p>Should you need to turn the vehicle, you\u2019re in for another pleasant surprise: the new Prius\u2019 steering provides far more effort and feedback. Now, it still has some on-center numbness and play that you have to get through, which is probably a nod to Prius loyalists who have certain loosey-goosey expectations. Engage the Sport mode, though (yes, a Prius now has a Sport mode), and that on-center numbness disappears, resulting in more consistent weighting and precision. The old Prius had only one steering mode, and it was Suck. Utterly inert, loose, numb, imprecise, questionably connected to the wheels \u2026 most negative steering adjectives applied. Does it now contribute to a driving experience that can be deemed fun? No, but there\u2019s a responsiveness, composure and communication present that at least brings the Prius up to the level of \u201cacceptable.\u201d<\/p>\n<p>Opting for all-wheel drive has the potential to improve it even more. The rear motor will now kick in when the car detects more exuberant cornering in addition to when accelerating in a straight line and when front-wheel slippage is detected. This provides a more neutral power delivery when cornering, but don\u2019t expect Quattro here. We unfortunately didn\u2019t get the opportunity to really hustle the Prius around the sort of winding road where this newfound capability might present itself. It was mostly just mundane driving in the congested <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/rolls_royce\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:6;\">rolling<\/a> hills of suburban San Diego, but it should at least tell you something that we even wanted to drive the Prius vigorously at all.<\/p>\n<p>Despite this newfound driver involvement, however, the Prius has a new trick up its sleeve to combat the, ah, let\u2019s say nonchalant driving tendencies of certain Prius drivers. The new Proactive Driving Assist automatically slows the car down when coming up to a slower car ahead or when approaching a turn. It feels like having adaptive cruise control engaged, and although the description of it sounds a bit HAL 9000, it worked in a surprisingly natural manner. I only noticed it when approaching other cars, however, and perhaps some of that more vigorous mountain driving would reveal some annoyances. I also didn\u2019t get a chance to test the system\u2019s automatic evasive steering capability that will drive around road-side cyclists or pedestrians. Either way, you can shut the system off, but it will turn back on by default. The rest of Toyota\u2019s Safety Sense suite of driver assistance systems is standard.<\/p>\n<p><img decoding=\"async\" class=\"grp-full\" src=\"https:\/\/o.aolcdn.com\/images\/dims3\/GLOB\/legacy_thumbnail\/1600x900\/format\/jpg\/quality\/85\/https:\/\/s.aolcdn.com\/os\/ab\/_cms\/2022\/12\/12185232\/2023-Toyota-Prius-XLE-interior-with-12-inch-touchscreen.jpg\" alt=\"\" loading=\"lazy\"\/> <img decoding=\"async\" class=\"grp-half\" src=\"https:\/\/o.aolcdn.com\/images\/dims3\/GLOB\/legacy_thumbnail\/800x450\/format\/jpg\/quality\/85\/https:\/\/s.aolcdn.com\/os\/ab\/_cms\/2022\/12\/12185235\/2023-Toyota-Prius-XLE-8-inch-touchscreen.jpg\" alt=\"\" loading=\"lazy\"\/><img decoding=\"async\" class=\"grp-half\" src=\"https:\/\/o.aolcdn.com\/images\/dims3\/GLOB\/legacy_thumbnail\/800x450\/format\/jpg\/quality\/85\/https:\/\/s.aolcdn.com\/os\/ab\/_cms\/2022\/12\/12185238\/2023-Toyota-Prius-XLE-12-inch-touchscreen.jpg\" alt=\"\" loading=\"lazy\"\/><\/p>\n<p>Pricing starts at $28,545, including the $1,095 destination charge, for the base LE. All-wheel drive is available on every trim for an extra $1,500. The XLE trim starts at $31,990 with the 12.3-inch touchscreen ($610) and fixed glass roof with sunshades ($1,000) separate options. Those are included on the range-topping Limited that goes for $35,560. This pricing is about the same as a <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/kia\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:7;\">Kia<\/a> Niro, which is more spacious and versatile with better tech, but the Prius has sizable performance and fuel economy advantages. It ironically also offers all-wheel drive unlike the small Kia crossover. There\u2019s also the matter of the <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/chevrolet\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:8;\">Chevrolet<\/a> Bolt EV, which is priced similarly (before tax credits make it much cheaper) and doesn\u2019t burn any gasoline at all.<\/p>\n<p>Which brings us back to EVs eating the Prius\u2019 lunch. The outgoing generation didn\u2019t just hemorrhage sales because it looked like a hemorrhage. Even with the Prius Prime <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/tag\/phev\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:9;\">plug-in hybrid<\/a>, which will make its own return in a few months, losing traditional hybrid buyers to EVs made giving buyers something else to latch onto more important. Specifically, as Toyota\u2019s VP of marketing Debbie Matarazzo described it, it\u2019s \u201cyounger shoppers looking to buy one as much for its looks as for its efficiency.\u201d Having a more conventional driving experience and interior layout certainly won\u2019t hurt, either. It\u2019s hard to see this new Prius achieving the sales success and cultural relevance of its predecessors, but it\u2019s at the very least a successful reboot of a franchise in need of one. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DEL MAR, Calif. \u2013 In the beginning, the Toyota Prius was a science experiment. Then it became a phenomenon. Then it matured to be less weird and then, most recently, it got eye-searingly ugly by even Prius standards. Consequently or not, buyers fled en masse. Throughout those four generations, though, certain elements remained consistent: they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-38242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/38242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38242"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/38242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/38243"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38242"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}