{"id":39441,"date":"2023-01-03T08:24:48","date_gmt":"2023-01-03T13:24:48","guid":{"rendered":"http:\/\/autosector.com\/?p=39441"},"modified":"2023-01-03T08:24:48","modified_gmt":"2023-01-03T13:24:48","slug":"tesla-fined-millions-dollars-false-advertising","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=39441","title":{"rendered":"Tesla is fined millions of dollars for false advertising"},"content":{"rendered":"
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Tesla has been fined $2.2 million by the Korea Fair Trade Commission (KFTC)\u00a0for false advertising regarding its range.<\/p>\n

<\/p>\n

Last year, we reported on the Korea Fair Trade Commission (KFTC)\u00a0 launching an investigation into allegations that Tesla violated advertising laws by overstating the range of its electric vehicles<\/a>.<\/p>\n

Korea uses the Worldwide Harmonised Light Vehicles Test Procedure (WLTP) and therefore, Tesla uses the same range as it advertised in most other markets other than in North America, where it uses the EPA-rated range.<\/p>\n

However, the KFTC\u2019s main issue appeared to be the range drop in cold weather.<\/p>\n

Now the KFTC has announced that it is imposing a 2.85 billion won ($2.2 million) fine on Tesla\u00a0for not clearly stating that its range might drop significantly in cold weather.<\/p>\n

Following the decision, Tesla has now remedied the situation by adding a fine print where the range is displayed on its website:<\/p>\n

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The new disclosure reads:<\/p>\n

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Performance and mileage may vary by model.\u00a0The displayed drivable distance may vary depending on external factors such as speed, weather conditions and road conditions.<\/p>\n<\/blockquote>\n

That\u2019s an expensive $2.2 million fine print right here.<\/p>\n

So far, the new notice appears only on Tesla\u2019s Korean website. Again, Tesla advertises the same WLTP range in most markets outside of North America and China.<\/p>\n

Electrek\u2019s Take<\/h2>\n

There\u2019s no doubt that range drops significantly in most EVs when it is being operated in cold weather. More energy needs to go to the conditioning of the battery pack and of course, the car also needs to heat the cabin.<\/p>\n

I know nothing about Korean advertising laws, so I\u2019m not going to venture into commenting on whether or not Tesla should have been fined here, but I think that there\u2019s no doubt that there\u2019s plenty of room for automakers, including Tesla, to better communicate how range can be affected by external factors \u2013 including temperature.<\/p>\n

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FTC: We use income earning auto affiliate links.<\/em> More.<\/a><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Tesla has been fined $2.2 million by the Korea Fair Trade Commission (KFTC)\u00a0for false advertising regarding its range. Last year, we reported on the Korea Fair Trade Commission (KFTC)\u00a0 launching an investigation into allegations that Tesla violated advertising laws by overstating the range of its electric vehicles. Korea uses the Worldwide Harmonised Light Vehicles Test […]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-39441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/39441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39441"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/39441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39441"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}