{"id":39562,"date":"2023-01-05T00:04:07","date_gmt":"2023-01-05T05:04:07","guid":{"rendered":"https:\/\/autosector.com\/?p=39562"},"modified":"2023-01-05T00:04:07","modified_gmt":"2023-01-05T05:04:07","slug":"bmw-i-vision-dee-concept-digital-reality-car-changes-colors-e-ink","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=39562","title":{"rendered":"BMW i Vision Dee previews new digital worlds, changes colors like a chameleon – Autoblog"},"content":{"rendered":"
\n

Meet BMW’s advertisement<\/a> for its Neue Klasse next-generation vehicle architecture and its vision of comprehensive digital control. This is the BMW<\/a> i Vision Dee concept, a midsize sedan introduced tonight at the Consumer Electronics Show in Las Vegas. “Dee” is an acronym for Digital Emotional Experience \u2014 the subject of the social media takeover starring Arnold Schwarzenegger, David Hasselhoff, and K.I.T.T.\u00a0 But let’s start with the vehicle itself.<\/p>\n

As for the design \u2014 and we’re not saying this to be mean \u2014 if you rendered BMW’s trademark<\/a> flourishes into a vehicle from the first Midnight Club game in 2000 before the cars were licensed, you’d have a good basis for explaining to someone what the i Vision Dee looks like. BMW practically said so itself about the sheetmetal, calling this a “new and pared-down design language.” Putting the brand’s fans on notice, design chief Adrian van Hooydonk said the automaker will be simplifying the visual language of its current lineup \u2014 and so quickly that BMW’s entire range will be revamped in the next three years. It’s hard to tell if that’s good news.<\/p>\n

BMW’s always been about the big digital play, though; iDrive commenced the large-scale digitalization of the BMW occupant experience 22 years ago. On the i Vision Dee, BMW hallmarks are digitized as well. It’s a low-polygon three-box sedan. The twin circular headlights are rendered as twin diagonal stripes inside a digital kidney grille. You might recognize the stretched grille outline shape from the BMW M<\/a> Hybrid V8 LMDh racer headed to the IMSA WeatherTech SportsCar Championship in 2023. The grille here is a dual screen instead of an intake, BMW saying the concept could “produce different facial expressions [and] express moods such as joy, astonishment or approval visually.” The taillights play the same trick. Between them, a Hoffmeister kink.<\/p>\n