{"id":39586,"date":"2023-01-04T21:15:00","date_gmt":"2023-01-05T02:15:00","guid":{"rendered":"https:\/\/autosector.com\/?p=39586"},"modified":"2023-01-04T21:15:00","modified_gmt":"2023-01-05T02:15:00","slug":"bmw-dee","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=39586","title":{"rendered":"WORLD PREMIERE: Meet BMW Dee Merging the Physical With the Digital"},"content":{"rendered":"

When BMW first started teasing \u201cDee<\/a>,\u201d fans were curious as to whether it was a car or some sort of artificial intelligence system, like Siri or Alexa. As it turns out, it\u2019s both. Dee stands for Digital Emotional Experience and it\u2019s BMW\u2019s way of combining the physical and digital worlds inside of a car\u2019s cabin. To do so, it does use an advanced AI assistant, along with boatloads of additional software, but it also combines that software with physical ways for the car to communicate.<\/p>\n

Connecting to the Real World<\/h2>\n

As car people, lets\u2019 talk about the hardware first. With the BMW i Vision DEE, the concept car with which BMW is launching these new ideas, there\u2019s a massive head-up display that spans the entire windshield. Along with that is a slider, that adjusts the levels of information displayed on the head-up display. There are five different levels of info, with the most basic being analog, which only displays typical gauges.<\/p>\n

Mixed Reality Modes<\/h2>\n

From there, there are four more steps of information: driving related info, communications and media contents, augmented reality projection, and even entirely virtual worlds. That last one definitely can\u2019t be used while driving. To control the levels of into, there\u2019s going to be what\u2019s called a \u201cMixed Reality Slider,\u201d with which drivers can control and adjust the level of content see in the head-up display.<\/p>\n

BMW wants to eventually take it a step further and add darkened windows to the mix, which would allow the virtual worlds to be even more immersive. However, that sounds like something that would require the car to be stopped.<\/p>\n

Of course, Dee follows the classic three-box design which sits at the core of the BMW brand. But traditional design cues have been reimagined. The BMW kidney grille, twin round headlamps and the Hofmeister Kink are digitally redesigned.<\/p>\n

To customize BMW Dee a bit more, it will have personalized welcome photos and sounds for when you get into the car. Taking that a step further, BMW will add an advanced version of its E Ink technology, the color changing exterior that was seen at last year\u2019s CES. Now, E Ink is so advanced, it can be used to display emotions, messages, or even a digital avatar of the driver.<\/p>\n

Up front, the BMW i Vision DEE lacks normal headlights and kidney grilles. Instead, they\u2019re merged into one, with the lights being inside the flat digital panels that are the kidney grilles. With the headlights and grilles, BMW will be able to give the car facial expressions. Which means the car will be able to communicate and talk to people. That isn\u2019t terrifying at all.<\/p>\n

BMW\u2019s Siri<\/h2>\n

Now let\u2019s talk about DEE, the software. Like other advanced AI assistants, such as Apple\u2019s Siri or Amazon\u2019s Alexa, BMW\u2019s DEE will be a fully integrated software that can control most aspects of the car. Voice commands will be paramount with DEE. According to BMW\u2019s press release, \u201cLanguage is the simplest form of interaction.\u201d With a human, sure. With a machine? Maybe not so much.<\/p>\n

Everything about the car will be personalize, too. The driver will set all of their own settings, for things like lighting, sounds, and communication. Then an array of sensors will determine where the driver is and provide a welcome greeting to them, by opening the doors and setting the cabin up to their liking. As part of that welcome greeting will be the driver\u2019s digital avatar, projected on the windows.<\/p>\n

Real World Usage<\/h2>\n

The BMW i Vision DEE is just a concept and will stay a concept. However, that doesn\u2019t mean some of the ideas from Dee won\u2019t transfer over to real production cars. Even some of its exterior design cues are expected to arrive on the Neue Klasse generation of cars, starting with the BMW 3 Series in2025. Other things like the digital avatar displayed on the side of the car, or exterior facial expressions might not make it to production. But they\u2019re interesting ideas that will help shape the future of BMW.<\/p>\n

BMW Dee Design Sketches<\/p>\n","protected":false},"excerpt":{"rendered":"

When BMW first started teasing \u201cDee,\u201d fans were curious as to whether it was a car or some sort of artificial intelligence system, like Siri or Alexa. As it turns out, it\u2019s both. Dee stands for Digital Emotional Experience and it\u2019s BMW\u2019s way of combining the physical and digital worlds inside of a car\u2019s cabin. […]<\/p>\n","protected":false},"author":10,"featured_media":39587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-39586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/39586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39586"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/39586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/39587"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39586"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}