{"id":39647,"date":"2023-01-05T12:04:36","date_gmt":"2023-01-05T17:04:36","guid":{"rendered":"http:\/\/autosector.com\/?p=39647"},"modified":"2023-01-05T12:04:36","modified_gmt":"2023-01-05T17:04:36","slug":"1138338_study-ev-adoption-faces-critical-cost-barriers","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=39647","title":{"rendered":"Study: EV adoption faces critical cost barriers"},"content":{"rendered":"<p>Consumers are showing more interest in electric cars, but cost concerns are a critical barrier to further adoption, according to a new study.<\/p>\n<p>In its 2023 Global Automotive Consumer Study, consultancy <a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/consumer-business\/articles\/global-automotive-consumer-study.html\" target=\"_blank\" rel=\"noopener\">Deloitte<\/a> found that most Americans don&#8217;t feel ready for an EV. Just 8% of survey respondents said an EV was the preferred choice for their next vehicle, while 62% said they planned to stick with internal combustion. An additional 20% listed hybrids as their preference, with 8% casting a vote of confidence for plug-in hybrids (the remaining percentage was listed as &#8220;other&#8221;).<\/p>\n<p><span id=\"static-marker-video-player-primis\"\/><\/p>\n<div class=\"image_wrapper first_wrapper\" readability=\"7\"><img fetchpriority=\"high\" decoding=\"async\" name=\"tccimg_100822910_m\" title=\"2023 Chevrolet Silverado EV\" src=\"data:image\/png;base64,R0lGODlhAQABAAD\/ACwAAAAAAQABAAACADs=\" alt=\"2023 Chevrolet Silverado EV\" width=\"640\" height=\"354\" class=\"first_image lazy\" data-width=\"1024\" data-height=\"566\" data-url=\"https:\/\/images.hgmsites.net\/lrg\/chevrolet-silverado-1500_100822910_l.jpg\" data-src-h=\"https:\/\/images.hgmsites.net\/hug\/chevrolet-silverado-1500_100822910_h.jpg\" data-src=\"https:\/\/images.hgmsites.net\/lrg\/chevrolet-silverado-1500_100822910_l.jpg\" data-src-l=\"https:\/\/images.hgmsites.net\/lrg\/chevrolet-silverado-1500_100822910_l.jpg\" data-src-m=\"https:\/\/images.hgmsites.net\/med\/chevrolet-silverado-1500_100822910_m.jpg\" data-src-s=\"https:\/\/images.hgmsites.net\/sml\/chevrolet-silverado-1500_100822910_s.jpg\"\/><\/p>\n<p>2023 Chevrolet Silverado EV<\/p>\n<\/div>\n<p>That said, just over half (52%) of U.S. respondents listed cost as their biggest concern regarding EVs, followed by driving range (48%) and charging time (47%). The level of concern over charging appears to have carried over from previous studies, but concern over cost appears to be growing\u2014and not just among car shoppers.<\/p>\n<p data-pm-slice=\"1 1 []\">At least one auto industry executive has warned of an <a href=\"https:\/\/www.greencarreports.com\/news\/1136374_ev-prices-soar-market-collapse-if-not-cheaper\" target=\"_blank\" rel=\"noopener\">EV market &#8220;collapse&#8221;<\/a> if prices don&#8217;t come down. The recent softening in <a href=\"https:\/\/www.greencarreports.com\/news\/1138302_used-tesla-prices-are-dropping-fast\" target=\"_blank\" rel=\"noopener\">used Tesla prices<\/a> may show some of these market forces at work. Averages used Tesla prices dropped 17% between July and November 2022, according to one recent report, a noteworthy shift considering how consistently high those prices had previously been.<\/p>\n<div class=\"image_wrapper\" readability=\"7\"><img decoding=\"async\" name=\"tccimg_100869085_m\" title=\"2023 Ford F-150 Lightning\" src=\"data:image\/png;base64,R0lGODlhAQABAAD\/ACwAAAAAAQABAAACADs=\" alt=\"2023 Ford F-150 Lightning\" width=\"640\" height=\"360\" data-width=\"1024\" data-height=\"576\" data-url=\"https:\/\/images.hgmsites.net\/lrg\/2023-ford-f-150-lightning_100869085_l.jpg\" data-src-h=\"https:\/\/images.hgmsites.net\/hug\/2023-ford-f-150-lightning_100869085_h.jpg\" data-src=\"https:\/\/images.hgmsites.net\/lrg\/2023-ford-f-150-lightning_100869085_l.jpg\" data-src-l=\"https:\/\/images.hgmsites.net\/lrg\/2023-ford-f-150-lightning_100869085_l.jpg\" data-src-m=\"https:\/\/images.hgmsites.net\/med\/2023-ford-f-150-lightning_100869085_m.jpg\" data-src-s=\"https:\/\/images.hgmsites.net\/sml\/2023-ford-f-150-lightning_100869085_s.jpg\" class=\"lazy\"\/><\/p>\n<p>2023 Ford F-150 Lightning<\/p>\n<\/div>\n<p data-pm-slice=\"1 1 []\">Battery prices are also a point of concern in the overall cost of new EVs. <a href=\"https:\/\/www.greencarreports.com\/news\/1138078_ev-battery-cost-soared-in-2022-hampering-ev-affordability\" target=\"_blank\" rel=\"noopener\">Battery cost soared in 2022<\/a> due to a number of factors, which could set back EV affordability.<\/p>\n<p data-pm-slice=\"1 1 []\">As other studies have found, <a href=\"https:\/\/www.greencarreports.com\/news\/1135422_electric-vehicle-intenders-cost-convenience-higher-priorities-than-ev-owners\" target=\"_blank\" rel=\"noopener\">EV &#8220;intenders&#8221;<\/a> see ownership-cost benefits as one of the strengths\u2014so there&#8217;s likely some sticker shock when they see how high prices have climbed. The lower operating costs can still make up for any difference in a matter of a few years, however. The U.S. Department of Energy said in 2022 that every U.S. EV <a href=\"https:\/\/www.greencarreports.com\/news\/1136832_every-us-ev-costs-less-than-1000-a-year-to-fuel\" target=\"_blank\" rel=\"noopener\">costs less than $1,000 a year<\/a> to charge, compared to $2,000 to $7,000 to fuel a gasoline or diesel car.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers are showing more interest in electric cars, but cost concerns are a critical barrier to further adoption, according to a new study. In its 2023 Global Automotive Consumer Study, consultancy Deloitte found that most Americans don&#8217;t feel ready for an EV. Just 8% of survey respondents said an EV was the preferred choice for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-39647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/39647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39647"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/39647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/39648"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39647"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}