{"id":39670,"date":"2023-01-05T16:17:27","date_gmt":"2023-01-05T21:17:27","guid":{"rendered":"https:\/\/autosector.com\/?p=39670"},"modified":"2023-01-05T16:17:27","modified_gmt":"2023-01-05T21:17:27","slug":"the-next-generation-bmw-3-series-should-look-like-dee","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=39670","title":{"rendered":"The Next-Generation BMW 3 Series Should Look Like DEE"},"content":{"rendered":"<p>I\u2019ve been a harsh critic of recent BMW design. Cars like the BMW<a href=\"https:\/\/www.bmwblog.com\/2022\/07\/21\/3d-design-bmw-4-series-gran-coupe\/\"> 4 Series<\/a>, M3, M4, and iX have all been cars that I\u2019ve regularly mocked. Not because I take pleasure in mocking BMW but because I feel those designs have deviated too far from what BMWs are supposed to be. So when I heard that BMW would be making a concept car based on artificial intelligence, and it had a cutesy name like \u201cDEE\u201d, I wasn\u2019t exactly optimistic. However, after seeing <a href=\"https:\/\/www.bmwblog.com\/2023\/01\/05\/bmw-i-vision-dee-video\/\">DEE<\/a>, I\u2019m not only relieved that it looks good but I think it should be the basis of the next-generation BMW 3 Series.<\/p>\n<p>Let\u2019s forget all of the DEE tech and focus purely on its looks. Some of the DEE tech is cool, such as the windshield-sized head-up display, but I think most of it is superfluous. Instead, let\u2019s tech a look at why the next<a href=\"https:\/\/www.bmwblog.com\/2023\/01\/03\/2025-bmw-3-series-electric-i3-rendering\/\"> 3 Series<\/a> should look like DEE.<\/p>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-08.jpg\"><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-442684\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-08-830x553.jpg\" alt=\"bmw dee concept ces 08 830x553\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-08-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-08-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-08-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-08-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-08.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\" title=\"image of bmw dee concept ces 08 830x553\"\/><\/noscript><img decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-442684\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-08-830x553.jpg\" alt=\"bmw dee concept ces 08 830x553\" width=\"830\" height=\"553\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-08-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-08-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-08-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-08-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-08.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\" title=\"image of bmw dee concept ces 08 830x553\"\/><\/a><\/p>\n<p>The grille is the most obvious place to start. Since BMW first introduced the kidney grille design, it\u2019s always looked better wider than taller. Making the grille taller increases the visual height of the front end and BMWs are supposed to be sporty, so you want a lower, sleeker looking front end. Look at the M4, it\u2019s one of BMW\u2019s sportiest cars and yet its front end is looks as upright and flat as a G-Wagon\u2019s. It\u2019s a far cry from BMW\u2019s iconic shark-nose front ends.<\/p>\n<p>For DEE, BMW went wide instead of tall. So the grille is more reminiscent of cars like the <a href=\"https:\/\/www.bmwblog.com\/2022\/12\/21\/bmw-z8-satisfying-detail\/\">BMW Z8<\/a> and 507, two of its all-time best looking cars. In terms of pure surface area, the DEE\u2019s grille is probably around the same size as the M4\u2019s, which proves what so many critics of the M4\u2019s grille have said since it debuted\u2014its size wasn\u2019t the problem, its shape was. DEE\u2019s grille is far better looking than any of the aforementioned tall-grilled Bimmers. While I\u2019m not so sure about incorporating the headlights into the grille, it\u2019s an interesting design I\u2019m open to if BMW decides to go in that direction for the production car.<\/p>\n<p>Now let\u2019s talk its styling. If you look at the DEE concept from the side, it looks surprisingly familiar. From the first time I saw it, I immediately thought of the E12 5 Series. Its stubby proportions, slanted C-pillar, short rear deck, and\u2014hey, would you look at that\u2014a bit of a shark-nose grille all remind me of the fantastic Paul Bracq-designed 5er. It should also be mentioned that the E12 5 Series was based off of the \u201970s Garmisch concept, a car that was designed by the legend himself, Marcello Gandini. So the E12 was created by two legends of automotive design and the DEE reminds me of that car.<\/p>\n<p>The DEE is also just a really fun looking car and, shockingly, looks more like a traditional BWM than anything currently on sale. It\u2019s around the same size as a 3 Series (which is ironically longer than the E12 5 Series) but it has short overhangs, big wheels, upright glass, and a great looking Hofmeister Kink. It\u2019s adorable, sort of like BMW\u2019s Honda E.<\/p>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-14.jpg\"><noscript><img decoding=\"async\" class=\"alignnone size-medium wp-image-442690\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-14-830x553.jpg\" alt=\"\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-14-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-14-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-14-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-14-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-14.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-442690\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-14-830x553.jpg\" alt=\"\" width=\"830\" height=\"553\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-14-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-14-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-14-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-14-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-ces-14.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>I would be happy if BMW added street-legal lights, door handles, and mirrors to the DEE and shipped it as a 3 Series. After seeing so many strange looking BMWs, including the iX and XM, it\u2019s so nice to see a simple, small, reserved design coming out of Munich and one that sticks to its heritage while simultaneously embracing the future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve been a harsh critic of recent BMW design. Cars like the BMW 4 Series, M3, M4, and iX have all been cars that I\u2019ve regularly mocked. Not because I take pleasure in mocking BMW but because I feel those designs have deviated too far from what BMWs are supposed to be. So when I [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":39671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-39670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/39670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39670"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/39670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/39671"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39670"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}