{"id":39848,"date":"2023-01-08T07:23:25","date_gmt":"2023-01-08T12:23:25","guid":{"rendered":"http:\/\/autosector.com\/?p=39848"},"modified":"2023-01-08T07:23:25","modified_gmt":"2023-01-08T12:23:25","slug":"2023-e-bike-prices-changing-rollercoaster","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=39848","title":{"rendered":"2023 may be a rollercoaster for e-bike prices as ONYX slashes, others raise"},"content":{"rendered":"
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Prices in the electric bike industry spent years with relative stability until the pandemic\u2019s many ripple effects wreaked havoc on the industry. Over the last few years we\u2019ve watched prices rocket up<\/a> and then plunge back down again<\/a> in a matter of months, only to repeat. Many riders had hoped to see 2023 bring with it a return to normalcy in the industry. Based on the several recent price changes across many companies, that doesn\u2019t appear to be the case.<\/p>\n

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It looks like while some manufacturers are dropping prices, others are seeing major increases.<\/p>\n

For example, ONYX Motorbikes<\/a> just launched a special sale to kick off the new year, with prices reduced by up to $1,000 on some of the company\u2019s most popular models.<\/p>\n

The RCR electric moped<\/a>, which is admittedly closer to light electric motorcycle specs than true electric bicycle territory, sees the largest discount of the bunch. The street model dropped from $5,479.99 to $4,479.99. The pricier dirt model dropped from $5,922.99 to $4,922.99.<\/p>\n

The company is also reducing prices on its LZR series<\/a>, which are the company\u2019s true electric bicycles that were just unveiled earlier this year<\/a>. Those get $600 price reductions, with the LZR Standard 500W dropping from $2,299 to $1,699 and the LZR Pro 900W dropping from $2,799 to $1,999. <\/p>\n

ONYX has limited the discounts to just 50 models of each style, so it\u2019s unlikely that this pricing will last long and unfortunately it probably doesn\u2019t represent a larger industry trend.<\/p>\n

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Other companies haven\u2019t reduced prices in 2023 but have kept some of their impressive Black Friday and holiday sales running into the new year. San Diego-based Ride1Up<\/a> has multiple models of city, trail and cruiser electric bikes with sale prices close to or matching the company\u2019s best holiday sales from 2022.<\/p>\n

That\u2019s another trend we noticed near the end of last year, that the often too-good-to-be-true Black Friday deals from many e-bike companies extended well into the holiday seasons and even into the new year in some cases, instead of being quickly reset to standard pricing like we\u2019ve seen in past years.<\/p>\n

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On the other side of the price flipping sit several e-bike companies that have already announced price increases.<\/p>\n

The largest electric bicycle company in North America, Rad Power Bikes<\/a>, increased its pricing on several models. <\/p>\n

The RadRover 6 Plus spent a long time at $1,999 before recently being bumped past the $2k mark to $2,099.<\/a> That still isn\u2019t Rad\u2019s most expensive e-bike though, as the newly released RadTrike<\/a> took that title with its $2,499 MSRP.<\/a><\/p>\n

The RadRunner Plus is now up to $1,999<\/a> and the recently released RadExpand 5<\/a> has a new price of $1,649.<\/a><\/p>\n

Rad has raised hundreds of millions of dollars in VC funding<\/a> over the last few years, and some believe that the company may be feeling pressure from its investors to demonstrate healthier profit margins. The company has also invested significantly in new product developments too, with R&D spending likely seeing an increase as well.<\/p>\n

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