{"id":39923,"date":"2023-01-09T11:33:10","date_gmt":"2023-01-09T16:33:10","guid":{"rendered":"https:\/\/autosector.com\/?p=39923"},"modified":"2023-01-09T11:33:10","modified_gmt":"2023-01-09T16:33:10","slug":"porsche-reveals-logo-conceived-new-york","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=39923","title":{"rendered":"Porsche Reveals That Its Logo Was Conceived In New York"},"content":{"rendered":"

The story of one of the auto industry\u2019s most respected emblems is quite unexpected.<\/strong><\/p>\n

Porsche is one of the most loved brands in the automotive world, especially when it comes to cars that feature elevated luxury and performance. As a result, its signature crest, featuring a golden shield, with a horse in the center, antlers, and red and black stripes, inspired by the city seal of Stuttgart, Porsche\u2019s German hometown, as well as by the W\u00fcrttemberg-Hohenzollern coat of arms, has become a ubiquitous symbol that is closely associated with some of the best cars that the world has ever seen.<\/p>\n

MUST READ: The Best Porsches You Can Buy Today<\/a><\/strong><\/p>\n

The Porsche crest, however, wasn\u2019t always with the brand. Since 1948, every single Porsche has featured the brand\u2019s iconic all-caps lettering. But it wasn\u2019t until 1951, when Porsche, as well as one of its original customers, Doctor Ottomar Domnick, entrusted art schools in Germany with the challenge of designing a logo for Porsche, with 1,000 deutsche marks as the stake. None of the designs proposed won the challenge. It was actually in New York City where the Porsche Crest was born, with Max Hoffman and his Hoffman Motor Company, the first to import a Porsche 356<\/a> to the United States, who reminded Ferry Porsche at dinner of the need for Porsche to develop a seal.<\/p>\n

After that, Porsche designer Franz Xaver Reimspie\u00df designed the trademark that eventually became the crest emblazoned on every Porsche <\/a>since 1952. The logo is currently in its fifth iteration, which was introduced in 2008, but it retains the same essential characteristics as the logo from 1952, only undergoing minor changes to remain contemporary.<\/p>\n

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\"HDI<\/figure>\n<\/div>\n

Source: Porsche<\/em><\/strong><\/p>\n

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The story of one of the auto industry\u2019s most respected emblems is quite unexpected. Porsche is one of the most loved brands in the automotive world, especially when it comes to cars that feature elevated luxury and performance. As a result, its signature crest, featuring a golden shield, with a horse in the center, antlers, […]<\/p>\n","protected":false},"author":1,"featured_media":39924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-39923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/39923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39923"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/39923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/39924"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39923"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}