{"id":40015,"date":"2023-01-10T07:39:49","date_gmt":"2023-01-10T12:39:49","guid":{"rendered":"https:\/\/autosector.com\/?p=40015"},"modified":"2023-01-10T07:39:49","modified_gmt":"2023-01-10T12:39:49","slug":"bmw-neue-klasse-most-expensive-project-ever","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=40015","title":{"rendered":"BMW Says Neue Klasse Is The Most Expensive Project In The Company&#8217;s History"},"content":{"rendered":"<p><meta itemscope=\"\" itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"https:\/\/www.bmwblog.com\/2023\/01\/10\/bmw-neue-klasse-most-expensive-project-ever\/\"\/><\/p>\n<div class=\"photomain-article\"> <noscript><img fetchpriority=\"high\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-19.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"bmw dee concept 19\" decoding=\"async\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-19.jpg 1920w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-19-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-19-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-19-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-19-300x200.jpg 300w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"image of bmw dee concept 19\"\/><\/noscript><img width=\"1920\" height=\"1280\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%201920%201280%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-19.jpg\" class=\"lazyload attachment-full size-full wp-post-image\" alt=\"bmw dee concept 19\" decoding=\"async\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-19.jpg 1920w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-19-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-19-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-19-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-19-300x200.jpg 300w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"image of bmw dee concept 19\"\/><\/div>\n<div class=\"post-content\" itemprop=\"description\" readability=\"59.175775480059\">\n<p>When we spoke with BMW\u2019s Chief Technical Officer Frank Weber at CES last week, he told us <a href=\"https:\/\/www.bmwblog.com\/2023\/01\/07\/bmw-new-klasse-chassis\/\">Neue Klasse models won\u2019t share any components with existing models<\/a>. The company\u2019s CTO also emphasized the importance of this completely new architecture. Without specifying development costs, he referred to NK as being the \u201cmost expensive project in BMW history\u201d and that \u201ceverything is new.\u201d<\/p>\n<p>Although Frank Weber didn\u2019t go into details about the expenditures related to the Neue Klasse, we do know BMW will be investing more than \u20ac2 billion at the manufacturing facility in <a href=\"https:\/\/www.bmwblog.com\/2022\/11\/25\/bmw-battery-assembly-facility-debrecen-plan\/\">Debrecen<\/a>. The Hungarian plant plans to kick off the assembly of NK-based cars and associated batteries by the end of 2025.<\/p>\n<p>Another $1 billion will be spent in South Carolina to make at least <a href=\"https:\/\/www.bmwblog.com\/2022\/10\/19\/bmw-build-at-6-electric-suvs-in-spartanburg\/\">six electric SUVs at the Spartanburg factory by 2030<\/a>. To support their launch, a further $700 million will be spent to build a new high-voltage battery assembly facility in nearby Woodruff, SC. BMW also intends to produce NK-based cars in Munich from 2026.<\/p>\n<p><noscript><img decoding=\"async\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-16-830x553.jpg\" class=\"alignnone size-medium wp-image-442668\" width=\"830\" height=\"553\" alt=\"bmw dee concept 16 830x553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-16-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-16-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-16-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-16-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-16.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\" title=\"image of bmw dee concept 16 830x553\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-16-830x553.jpg\" class=\"lazyload alignnone size-medium wp-image-442668\" width=\"830\" height=\"553\" alt=\"bmw dee concept 16 830x553\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-16-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-16-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-16-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-16-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/bmw-dee-concept-16.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\" title=\"image of bmw dee concept 16 830x553\"\/><\/p>\n<p>Previewed by the minimalist <a href=\"https:\/\/www.bmwblog.com\/2023\/01\/05\/ces-2023-bmw-dee\/\">i Vision Dee concept<\/a> pictured here, the Neue Klasse will be inaugurated with a sedan and an SUV in the 3 Series segment. Consequently, we\u2019re expecting a globally available i3 Sedan (the current model is built and sold only in China) along with the next-generation iX3. These models will transition to BMW\u2019s sixth-gen eDrive technology with round battery cells providing an increase of 30% in range and charging speed.<\/p>\n<p>Interestingly, BMW\u2019s CTO says the iDrive controller \u201cis no longer useful\u201d as the Bavarian brand intends to give NE vehicles a head-up display stretching the entire width of the windshield. As previewed on the Dee concept, future interiors will have even fewer switches. The BMW Group\u2019s Head of Design, Adrian Van Hooydonk, told us during a roundtable interview at CES that a <a href=\"https:\/\/www.bmwblog.com\/2023\/01\/04\/future-bmw-cars-less-switches\/\">further reduction of conventional buttons and knobs is planned<\/a>. BMWs of the future won\u2019t go completely switchless as certain functions will retain conventional controls.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When we spoke with BMW\u2019s Chief Technical Officer Frank Weber at CES last week, he told us Neue Klasse models won\u2019t share any components with existing models. The company\u2019s CTO also emphasized the importance of this completely new architecture. Without specifying development costs, he referred to NK as being the \u201cmost expensive project in BMW [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":40016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-40015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/40015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40015"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/40015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/40016"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40015"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}