{"id":40244,"date":"2023-01-12T21:24:57","date_gmt":"2023-01-13T02:24:57","guid":{"rendered":"http:\/\/autosector.com\/?p=40244"},"modified":"2023-01-12T21:24:57","modified_gmt":"2023-01-13T02:24:57","slug":"tesla-outsells-bmw-in-north-america-what-does-that-say-about-evs-and-luxury","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=40244","title":{"rendered":"Tesla Outsells BMW in North America: What Does That Say About EVs and Luxury?"},"content":{"rendered":"

For years, BMW has been the luxury sales leader in the U.S. However, that crown was just stolen\u2014quite easily\u2014by Tesla<\/a>. According to Automotive News<\/em>\u2018 <\/a>Research and Data Center (h\/t to Jalopnik<\/a><\/em>), Tesla delivered 491,000 cars in the U.S., compared to 332,388 BMWs delivered. So quite the drubbing of BMW by Tesla. But what does that say about EVs, luxury cars, and what premium buyers want?<\/p>\n

It\u2019s an interesting thing to see Tesla outsell BMW in the \u2018States, as Jalopnik<\/em> pointed out that it\u2019s the first time in nearly 25 years that an American brand led U.S. luxury sales. The Germans and Japanese have been on top of U.S. luxury sales for a very long time, so why the sudden shift?<\/p>\n

Customers Want EVS<\/h3>\n