{"id":40738,"date":"2023-01-19T09:04:02","date_gmt":"2023-01-19T14:04:02","guid":{"rendered":"http:\/\/autosector.com\/?p=40738"},"modified":"2023-01-19T09:04:02","modified_gmt":"2023-01-19T14:04:02","slug":"will-tesla-cybertruck-end-big-tech-minimalism","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=40738","title":{"rendered":"Will Tesla Cybertruck End Big Tech Minimalism?"},"content":{"rendered":"

This article comes to us courtesy of\u00a0EVANNEX<\/a>, which makes and sells aftermarket Tesla accessories. The opinions expressed therein are not necessarily our own at\u00a0InsideEVs<\/a>, nor have we been paid by\u00a0EVANNEX\u00a0to publish these articles. We find the company’s perspective as an aftermarket supplier of Tesla accessories interesting and are happy to share its content free of charge. Enjoy!<\/em><\/p>\n

Posted on<\/span>\u00a0EVANNEX on January 17, 2023,\u00a0by<\/span>\u00a0Peter McGuthrie<\/p>\n

As Tesla<\/a>\u00a0prepares to begin producing the Cybertruck<\/a> later this year, some are pointing out how the electric truck\u2019s bold, futuristic design is at odds with the minimalism of most modern tech. And like any design philosophy bringing a unique and new product to the table, the Cybertruck could potentially shift tech\u2019s aesthetic across the industry.<\/p>\n

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Above: Tesla’s Cybertruck. Image:\u00a0Tesla<\/a><\/em><\/p>\n

The Tesla Cybertruck\u2019s uniform, brutalist aesthetic has been turning heads since it was unveiled in 2019, and a recent op-ed from Elaine Moore in\u00a0Financial Times<\/em><\/a>\u00a0suggests that the unique look could be the next design language of big tech. While Apple\u2019s minimalist \u201clite\u201d aesthetic has set the bar for design in Silicon Valley in the past several years, the Cybertruck may set a new precedent for tech design in the coming years.<\/p>\n

A number of devices have co-opted the Apple-lite look, including smartphones, smart speakers, watches, home robots and even virtual reality headsets. And while the many years of minimalist tech have offered a comfortable and simple look to ring in the age of digital information, Moore points to the Cybertruck\u2019s design as a refreshing departure.<\/p>\n

\u201cIn a world of restrained design, the Cybertruck\u2019s brutalism comes as a relief,\u201d Moore writes.<\/p>\n

Interestingly, Apple\u2019s transition from the colorful design of the early 2000s also came as a major response to a time before minimalism, when the company\u2019s products were known for their bright colors and chunky, playful shapes. Critics may have called the beginning of minimalistic tech a call to boring conformity, though the tech world quickly showed how little it agreed.<\/p>\n

The minimalist look (read: muted tones, soft rounded edges and smooth lines) became widely popular over the last decade, though the resulting hegemony has since grown boring to some tech enthusiasts \u2014 Moore included.<\/p>\n

Moore points out that the Cybertruck\u2019s unveiling was nothing short of a shock, as Tesla was then showing off something that appeared odd in the context of minimalism. While it may look practical for certain heavy-duty activities (like floating in water and being completely waterproof, and including a bioweapon defense mode, according to CEO Elon Musk<\/a>), its bulkiness had skeptics pointing out how impractical they thought it would be on the road.<\/p>\n

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